Role Of Effective Communication On The Growth Of Small Scale Business
(A Case Study Of Vic-Van Ltd, Aba, Abia State)
The purpose of the study is to find out the role played by effective communication on the growth of small scale business in Nigeria. Effective communication plays a major role on the growth of small scale business in Nigeria. Management and communication are inseparable. It is the pivot in which activities of the various departments relate to enhance industrial growth, productivity and harmony in Vic-Van Ltd. The research work comprised five chapters. Chapter one is the introduction to the research work and it reveals the background of the study. Chapter two is the literature review and it reveals the effect of communication on the growth of small scale business and the problems encountered in maintaining effective communicator. Chapter three is the research design and methodology and it reveals the method the author used in achieving its conclusion. Percentage methods used to analyze the data gathered and presented in a simple percentage table. Chapter five is the summary of findings, conclusion and recommendations.
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Title Page
Approval Page
Dedication
Acknowledgments
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of the problem 3
1.3 Objectives of the study 4
1.4 Research questions 4
1.5 Significance of the study 5
1.6 Scope of the study 6
1.7 Limitations of the study 6
1.8 Definition of terms 7
1.9 Brief history of Guaranty Trust Bank 8
CHAPTER TWO
2.0 Literature Review 11
2.1 Meaning and nature of communication 11
2.2 Types of communication in business organization 12
2.3 Communication channels in the organization 15
2.4 Communication barriers 18
2.5 Roles of communication to the growth of small
business 20
2.6 When communication is said to be effective 22
CHAPTER THREE
3.0 Research methodology 30
3.1 Introduction 30
3.2 Research design 30
3.3 Population of the study 31
3.4 Sample size and sampling techniques 31
3.5 Research instrument 32
3.6 Validity and reliability of measuring instrument 32
3.7 Research procedures 33
CHAPTER FOUR
4.0 Data presentation and analysis 34
4.1 Introduction 34
4.2 Data presentation 34
4.3 Data analysis 36
4.4 Test of hypothesis 38
CHAPTER FIVE
5.0 Summary of findings, Conclusion and
Recommendations 42
5.1 Introduction 42
5.2 Summary of findings 42
5.3 Conclusion 43
5.4 Recommendations 44
5.5 Suggestions for further studies 44
Bibliography 46
Appendices 47-49
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