Influence Of NTA Enugu Commercials On The Product Promotion Of Indomie Instant Noodles
(A Case Study Of Children In Emene Community)
Influence of commercial advertising on the productpromotion of indomie instant noodles. A study of the children of Emene community Enugu Focus on commercial advertising which is a potent way of attracting the minds of children towards products or services. This study is anchoreed on two theories which are the cognitive dissonance theory and diffusion of innovative theory. The cognitive disonance explains how human beings are consistenc and attempts to reduce their dissonance. Diffusion of innovative theory stipulates that when the right channel of communication is useed among the members of a social system on innovation can be adopted. The survey research method was used. Simple random sampling for obtaining information from respodents, while the usse of simple random percentage metod was used for the date analysis. Findings indicates that consumers pay attention to commercial advertisement with interest and food then entertaining and informative
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Title page
Declaration
Approval page
Dedication
Acknowledgement
Table of content
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research Questions
1.5 Scope of study
1.6 Limitation of study
1.7 Significance of study
1.8 Definition of terms
CHAPTER TWO:
2.0 LITERATURE REVIEW AND THEORITICAL FRAMEWORK
2.1 Introduction
2.2 Review of concepts
2.3.1 History of advertising in Nigeria
2.3.2 Purpose of commercial advertising
2.3.3 Advertising and Promotion
2.3.4 Influence of commercial advertising on children
2.3.5 Children as consumers
2.3.6 Pros and Cons of commercial advertising to children
2.3.7 Brief historical background of indomie noodles
2.4 Theoritical framework
2.4.1 Cognitive dissonance theory
2.4.2 Diffusion of innovative theory
2.4.3 Summary
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.0 Introduction.
3.1 Research design
3.2 Population of the study
3.3 Sample size
3.4 Research instrument
3.5 Validity of instrument
3.6 Method of data collection
3.7 Method of data presentation
CHAPTER FOUR:
4.0 DATA ANALYSIS
4.1 Data presentation
4.2 Discussion of findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION, RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
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