Role Of Public Relations In Community Banking
(A Case Study Of Nnebuife Community Bank Nigeria Limited Enugu)
Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page i
Approval pageii
Dedicationiii
Acknowledgementiv
Abstract v
Table of contentsvi
List of tablesix
CHAPTER ONE:
INTRODUCTION
Introduction 1
1.1 Background of the study 3
1.2 Statement of problems4
1.3 The purpose of the study5
1.4 Scope of the study5
1.5 Research Questions6
1.6 Significance of the study7
1.7 Limitations of the study8
1.8 Definition of Terms
CHAPTER TWO;
REVIEW OF LITERATURE
2.1 What is Public Relations11
2.2 Corporate Image13
2.3 In-House Public Relations15
2.4 Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5 Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment19
2.6.2 Economic Environment19
2.6.3 Social Environment20
2,6,4 Legal Environment20Social Responsibility21
2.8 Public Relations Practitioner23
2.8.1 Ability to communicate23
2.8.2 Likeability23
2.9 Public Relations Media24Bank Shareholders Relations26
2.12Bank Mass-Media Relations26
2.13 Bank Staff Relations27
2.14 Nigeria Institute of Public Relations27
CHAPTER THREE;
METHODOLOGY
3.1 Research Design29
3.2 Area of Study29
3.3 Population for the Study29
3.4 Sample and sampling Procedure30
3.5 Instrument for Data Collection30
3.6Method of Data Collection31
3.7 Method of Data Analysis31
CHAPTER FOUR;
DATA ANALYSIS
4.1 Section One
4.2 Section Two
4.3 Section Three
CHAPTER FIVE;
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation44
References46
Bibliography47
Appendix I48
Appendix II50
Appendix III52
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