Investigation Into The Role Of Mass Media In The Promotion Of Business Activities
(A Case Study Of Feimour Ltd)
This research project is a comprehensive assessment on the role the mass media play in the promotion of business activities a case study of Felmor Nigeria Limited. It is true that in one time or the other certain aspects of mass media and business activities have separately been examine in some details, but none has been in depth in approach as this work, especially as they concern its role and impact as they concern the promotic of business activities of a company.
The introduction of mass media into business gese far beyond the assumption of it being what it is suppose to be. It is a strategy which can dent a firms public image and as well increase patronage and customers loyalty. The primary concern of this research paper therefore is to provide an insight and as well create on impact to all who are involved in mass media and also to the general.
Public who are the largest audience the research project is divide into five chapters, with chapter one dealing with brief introduction of the mass media and the part it plays in the promotional trend of business activities. Chapter two has a brief review on the previous literatures on mass media with respect to the promotion of business activities. Chapter three outlines the method adopted for the purpose of data collection and reasons of adoption. In chapter four, the data collection are presented, analyzed, and interpreted as to solve the problem stated in chapter one while summary, conclusion and recommendation form the basis of chapter five.
This work reviews the various phases of the mass media employment. Its purpose, its advantages, its cost as well as its proper administration.
It is hoped that the ward provides an adequate guide to readers and user wither to agree or disagree with the writer.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study 2
1.2 Statement of the problem 3
1.3 Objective of the study 5
1.4 Research question 6
1.5 Significance of the study 6
1.6 Scope of the study 8
1.7 Limitation of the study 8
1.8 Definition of terms 9
CHAPTER TWO
2.0 Review of related literature 11
2.1 Introduction 11
2.3 Types of media channels 13
2.4 Media channel and business size 14
2.5 Effects of mass media on public ` 16
2.6 Mass media and business promotion 17
2.7 Balancing of mass medial against advantages 17
2.8 Discussion in details the types of media radio 18
2.9 Television newsprint and electronic media 21
CHAPTER THREE
3.0 Research methodology 23
3.1 Introduction 23
3.2 Research design 23
3.3 Method of data collection 24
3.4 Population and sample size determination 26
3.5 Method of data analysis 27
CHAPTER FOUR
4.0 Analysis and presentation of data 29
4.1 Introduction 29
4.2 Data presentation 29
4.3 Data analysis 31
CHAPTER FIVE
5.0 Summary, conclusion and recommendation 37
5.1 Introduction 37
5.2 Summary of findings 37
5.3 Conclusion 38
5.4 Recommendation 49
References 41
Appendix 42
QUESTIONNAIRES 43
QUESTIONNAIRE 44
This “Investigation Into The Role Of Mass Media In The Promotion Of Business Activities” file contains 5 Chapters, 55 Pages and 6,379 Words.
The author of Investigation Into The Role Of Mass Media In The Promotion Of Business Activities is written at the front page of the downloaded file.
To download this Investigation Into The Role Of Mass Media In The Promotion Of Business Activities full file, click on “Download File” on top of this page and follow the next.