Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes
(A case study of Caritas University undergraduates)
The main purpose of this study is to find out the influence of advertising on Caritas University undergraduates´ patronage of Goodmorning cornflakes. The study adopted the survey research method using the questionnaire as its research instrument. Out of 100 copies of questionnaire distributed to the respondents who were undergraduate students of Caritas University, 100 copies were retrieved. The study asked among other questions: what type of influence do advertising messages have on your patronage of Goodmorning cornflakes? The findings revealed that advertising has great influence on he respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should increase their media for advertising from radio and TV to bill board, posters and pamphlets so that their advertising messages will reach many people.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Declaration
Certification
Dedication
Acknowledgements
Table of contents
List of tables
Abstract
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the Problems
1.3 Purpose /Objective of the study
1.4 Research questions
1.5 Scope of the study
1.6 Significance of the study
1.7 Operational definition of Significance terms
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.5 Summary
CHAPTER THREE
3.0 RESEARCH METHOD
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling Technique/sample size
3.5 Description of research instrument
3.6 Validity of data gathering instrument
3.7 Method of data collection
3.8 Method of data analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND DISCUSSION OF FINDINGS
4.1 Introduction
4.2 Data presentation and analysis
4.3 Discussions of findings
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary of findings
5.3 Conclusions
5.4 Recommendations
5.5 Suggestions for further studies
References
Appendix 1
Appendix 2
This “Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes” file contains 5 Chapters, 59 Pages and 6,822 Words.
The author of Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes is written at the front page of the downloaded file.
To download this Influence Of Advertising Messages On Caritas University Undergraduates’ Patronage Of Goodmorning Cornflakes full file, click on “Download File” on top of this page and follow the next.