Influence Of Advertisement On Consumer Behaviour
(A Study Of Abia State Television Commercial Of Milo Beverage, On Isiama Afara Community In Umuahia North Local Government Area Of Abia State)
The aim of embarking on this study was to provide a well detailed account on the Influence of Advertisement on Consumer Behavior using Isiama Afara Community as the case study. The Researcher used survey Research Design in the collection of the data. Because it is easier to sought peoples’ opinion using Questionnaire. Stratified Sampling Method are used to get the sample size for this study is 200 .Data gathered from the study were analyzed, tested and interpreted using sample percentage frequency table. The researcher was able to find out that majority of the respondents own television set and view the Milo product advert. The theory that led support to this work is cultivation theory. The researcher therefore recommends that adverting should be real and interesting so as to call and retain prospective buyers for the advertised product. And also the manufacturers of Milo beverages should try as much as possible to make their advert consistent in order to increase awareness an more patronage for consumers.
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Title Page
Declaration
Certification Page
Dedication
Acknowledgements
Table of Content
List of Table
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objectives of the Study
1.4 Research Questions
1:5 Scope of Study
1:6 Significance of the Study
1.7 Operational Definition of Terms
CHAPTER TWO:
2.0 REVIEW OF THE LITERATURE
2:1 Source of Literature
2:2 Review of Literature
2:2:1 The Concept of Advertising
2:2:2 Advertising in Nigeria
2:3 The Concept of Milo Beverage History
2:4 Theoretical Frame Work
2:5 Summary of Literature Review
CHAPTER THREE:
3.0 RESEARCH METHODOLOGY
3.1 Research Method
3.2 Population of the Study
3.3 Sample Technique/ Sample Size
3:4 Instrument of Data Collection
3.5 Validity of Data Gathering Instrument
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation and Analysis
4.2 Discussion of Finding
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5. 1 Summary
5:2 Conclusions
5:3 Recommendations
5.4 Suggestion for Further Studies
References
Appendix I
Appendix II
This “Influence Of Advertisement On Consumer Behaviour” file contains 5 Chapters, 52 Pages and 6,821 Words.
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