Improving Organizations Profitability Through Effective Advertising
(A Survey Of Some Selected Hotels In Enugu Urban)
This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising.
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally low.
The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Certification
Dedication
Acknowledgements
Abstract
Table Of Contents
Chapter One:
1.0 Back Ground Of The Study
1.1 Introduction
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Hypothesis Formulation
1.6 Significance Of Study
1.7 Scope Of The Study
Chapter Two
2.0 Literature Review
2.1 Introduction
2.2 Positioning
2.3 Media Selection
Chapter Three
3.0 Methodology
3.1 Sources Of Data
3.1.1 Primary Data
3.1.2 Secondary Data
3.3 Research Design
3.4 Population And Sample Size Determination
3.5 Sampling Procedure
3.6 Sampling Determination
3.7 Sample Size
3.8 Data Collection
3.9 Data Analysis
Chapter Four
4.0 Data Presentation & Analysis
4.1 Questionnaire Distribution & Collection
Chapter Five :
5.0 Summary, Discussion, Recommendation & Conclusion
Appendix
References
Bibliography
This “Improving Organizations Profitability Through Effective Advertising” file contains 5 Chapters, 63 Pages and 6,569 Words.
The author of Improving Organizations Profitability Through Effective Advertising is written at the front page of the downloaded file.
To download this Improving Organizations Profitability Through Effective Advertising full file, click on “Download File” on top of this page and follow the next.