Improving Organizations Profitability Through Effective Advertising

(A Survey Of Some Selected Hotels In Enugu Urban)

5 Chapters
|
63 Pages
|
6,569 Words

This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising.
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.
It also shows that the awareness level of hotel advertising by the public is abysmally low.
The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.
Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.

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Title Page
Certification
Dedication
Acknowledgements
Abstract
Table Of Contents

Chapter One:
1.0 Back Ground Of The Study

1.1 Introduction
1.2 Statement Of Problem
1.3 Objectives Of Study
1.4 Research Questions
1.5 Hypothesis Formulation
1.6 Significance Of Study
1.7 Scope Of The Study

Chapter Two
2.0 Literature Review

2.1 Introduction
2.2 Positioning
2.3 Media Selection

Chapter Three
3.0 Methodology

3.1 Sources Of Data
3.1.1 Primary Data
3.1.2 Secondary Data
3.3 Research Design
3.4 Population And Sample Size Determination
3.5 Sampling Procedure
3.6 Sampling Determination
3.7 Sample Size
3.8 Data Collection
3.9 Data Analysis

Chapter Four
4.0 Data Presentation & Analysis

4.1 Questionnaire Distribution & Collection

Chapter Five :
5.0 Summary, Discussion, Recommendation & Conclusion

Appendix
References
Bibliography

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