Impact Of Marketing Research In Achieving Organizational Goal
(A Case Study Of Rivers Basin Development Authority Owerri Imo State)
The relevance of marketing information system in the achievement of organizational objective is focus of the research study using Nigeria Bottling Company (NBC) Owerri as a case study. Marketing information system helps to provide data with which the organization carries out its various function. Any organization that operates with the aid of a well organized marketing information system will achieved its objectives and quality services will be rendered in the case of service orientated organizations. This also implies that there will be improved managerial functions such as planning, organizing, controlling, decision making etc. in the organization. A total of eight copies of the questionnaire were given out to retrieve information from the respondents. Data gotten were analyzed using simple percentage method in a frequency table. It was found that marketing information system is relevant in achieving organizational objectives. Recommendations and conclusion was drawn based on the findings of the research.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
CHAPTER ONE
1.1Introduction
1.2 Background of the study
1.3 Objective of study 1
1.4 Research question 8
1.5 Significant of the study 8
1.6 Scope of the study 9
1.7 Limitation of the study 9
1.8 Definition of terms 10
CHAPTER TWO
2.1 Literature review 12
2.2 Definition of marketing information system13
2.3 Concept of marketing information system16
2.4 Information system17
2.5 Components of marketing information system 19
2.6 The need for a marketing information system23
2.7 Organization objective
2.8 Impact of marketing information system
on organization 29
CHAPTER THREE
3.1 Research methodology 34
3.2 Research design35
3.3 Population of the study37
3.4 Sampling procedure38
3.5 Data collection method38
3.6 Questionnaire design39
3.7 Validity and reliability of instrument40
3.8 Description of data analysis tools43
CHAPTER FOUR
4.1 Data presentation and analysis44
4.2 Analysis of data from administered questionnaire–48
CHAPTER FIVE
5.1 Summary, conclusion recommendations 62
5.2 Summary of findings63
5.3 Implications of the result and findings 64
5.4 Conclusions 64
5.5 Recommendations65
Bibliography67
Reference 69
Appendix 70
questionnaire 71
This “Impact Of Marketing Research In Achieving Organizational Goal” file contains 5 Chapters, 87 Pages and 7,927 Words.
The author of Impact Of Marketing Research In Achieving Organizational Goal is written at the front page of the downloaded file.
To download this Impact Of Marketing Research In Achieving Organizational Goal full file, click on “Download File” on top of this page and follow the next.