Impact Of Containerization In International Freighting
(A Case Study Of 7up Bottling Company Aba)
This project is made up of five chapters which contains different information about the project. The importance of containerization as a marketing tool was examined with the aim of assessing its contributions towards the purchase of industrial products to carryout research work, a total of one hundred (100) industrial buyers were used as sample while case study was drawn from Okigwe road, Enugu, Agbani.
To gather data, personnel interview and two set of questionnaire were used one for industrial user and the other two staff. In the analysis of the result, percentage was used while chi-square technique is adopted in testing the hypothesis and it was tested at 5% level of significance. The following hypothesis were tested. Containersation of a product attract a buyer, containerization of a product affect’s users decision to buy. In the course of the research, useful findings were made which among others include, using a good colour combination materials and adequate shape and design to attract buyer’s attention. It was also found that containerization play an important role of impact for promotion of product apart from its traditional role of protection. The belief in the container is a silent sales man. Apart fro this, industrial buyers are motivated to and quantity, therefore for a company to achieve it’s goals. Management should give containerization an intelligent leadership and support. Since containers in a dynamic complex and controversial business area. This involve improving their containers policies are properly implemented.
Container or packaging as the name implies has many uses vis, protection, identification, differentiation of a particular brand for storage purpose of the prPoduct.
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Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract v
Table of contents vi
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research question
1.5 statement hypothesis
1.6 Significance of the study
1.7 Scope of the study
1.8 Limitation of the study
1.9 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Definition of containerization
2.3 Types of containerization
2.4 The importance of containerization of international freighting
2.5 The benefit of container on distribution of good And services of the freight rates
2.5.1 Factor that affect freight rate
2.5.2 The role of containerization on transport Distribution
2.6 Factor that favoured the development of Containerization
2.6.1 Application of containerization in transport
2.6.2 Effects of containerization on port and shipping
2.6.3 Advantages of containerization
2.6.4 Disadvantages of containerization
2.7 Problems and prospects of containerization
CHAPTER THREE
3.0 Research design and methodology
3.1 Introduction
3.2 Research design
3.3 Sources methods of data collection
3.4 Population and sample size
3.5 Sample technique
3.6 Validity and reliability of measuring instrument
3.7 Method of data analysis
CHAPTER FOUR
4.0 Presentation and analysis of data
4.1 Introduction
4.2 Presentation of data
4.3 Analysis of data
4.4 Test of hypothesis
4.5 Interpretation of results
CHAPTER FIVE
5.1 Summary, recommendation and conclusion
5.2 Summary
5.3 Conclusion
5.4 Recommendation
Bibliography
Appendix 1
Questionnaire
This “Impact Of Containerization In International Freighting” file contains 5 Chapters, 98 Pages and 11,844 Words.
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