Relevance Of Market Segmentation In The Effective Marketing Of Cosmetics Products

INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Effective business administration is a topic great concern to manager administration, employees, and the general public. Good administration is essential to government, to business and to countless group and organization that shapes the way which lives workers and play. Many managers believe that administration is the major determinant of organizational success. This brief can be seen in the thousands of naira spent annually by companies on administrative programmes.
Government has been weakened in some countries due to bad administration. There is such comments is “he is a very effective administration, the company failed because it lacked effective business administration, the country lacked effective administration, and administration makes the difference between success and failure.
In the achievement of organizational goal and objective of any organization an effective business administration is obviously an important ingredient other act as a complaint to the achievement of the organization goals of any organization. If there is no effective business administration most organization goals and objective may not be adequately realized.
When administrators who are professional in their respective field are involved in the management to a company, the impact on the achievement is easily noticeably. This becomes a dynamic force in most sector of business administration.
In commerce, similar attempts are directed toward, appointing managers who will be able to run the organization effectively and efficiently for the achievement of organization goals.
With the presence of effective business administration, there are efficient and effective management off government enterprises to perform up to expectations. Like most of the other tool for achieving organizational goals and effective business administration is falled with some constraints which prevent some enterprises from achieving their normal goals and objectives. Also not management is not even aware of the exact constraints to the effective business administration. the exigency of the situation created by effective business administration encourage research on the issue of “ effective business administration as a tool for achieving organizational goals” the dream of improving government enterprises can only be achieved through effective and efficient administration and it is an account of this that work is embarked.
As a result of this NNPC as government owned enterprises has therefore been selected as a case study for this research. This work when completed is expected to help companies whether in the oil sector or non oil sector , private or government owned to understand and manipulate effective business administration in achieving organizational goals.

1.2 STATEMENT OF THE PROBLEMS
There are so many problems that hinder the NNPC for the achievement of the organizational goals and objectives .these problems are
PLANNING: this is regarded as one of the crucial element aspects of the administration function of the chief executive . This concerns working out broad outline, the things that must be done in an organization and also involves the forecasting of the problem in the administration of NNPC for the achievement of its organizational goals. The political interference in the business of NNPC does not allow for effective planning of the business.
STAFFING: it concerned with the personal function of devising effective system of recruiting, training and providing favourable condition for work. NNPC does not have proper staffing personal a being affected by the activities of politicians. The leader of NNPC appoints unqualified personnel’s to fill some important or key post in the NNPC management who has nothing to contribute to the growth and development of cooperation.
DIRECTING: it involves making appropriate decisions ad seeing that such decision are embodiment in order and instructions in an way to ensure effective and efficient enterprises aimed at achieving predetermined goals of an organization. Due to unqualified personnel seen in the management and administration of NNPC, giving directions or directive becomes difficult as communication is had to pass through because of the lack of experience in office. This is a bane to the development of NNPC.
BUDGETING: the function of the executive forms the head mark of his position because administration cannot be separated from fiancé. Their task is concerned with accounting and costing of financial management. It can be seen that no sectors no ministry even government owned business is free from corruption . NNPC is filled with corrupt practice which hinders it function as result of bad administration which has assumed a great dimension in the business of NNPC.

1.3 OBJECTIVE OF THE STUDY
The aim of this research is to determine through empirical investigation and analysis these factor considered as:
1. To determine whether effective business administration affects the achievement of organizational goals.
2. To determine the possibility of achieving the goal and objective of an organization through it’ administration
3. To unfold the roles play by effective and efficient administration in achieving organizational aims and objectives
4. The extent in which the effective business administration in the work place is a function of many viable which collectively help manage to contribute toward the aims and objective of the organization.

1.4 RESEARCH QUESTIONS
1. to what extents does effective business administration effects achievement of organizational goals
2. is the success of an organization a large extent tightly dependent in the quality of its administration
3. Does it mean that without the help of an efficient and effective business administration on organization cannot achieve its predetermined goals and objective?
4. To what extent effective business administration assist managers in achieving predetermine aims and objective of the organization?

1.5 SIGNIFICANCE OF THE STUDY
Proper evacuation of effective busies administration as a tool for achieving organizational goals and objectives and the finding resulting from the efforts shall undevotedly and the company or enterprises involved to do better and the result of the study could also provide basis for important of government and private enterprises.
The company involved can employ the techniques more effectively to ensure optional result. the outcome of this study is also expected to contribute to the expansion of his total knowledge base in this aspects of the study.
Another aspect is that this study will offer a basis for the future research who will find and use their study as a reference national when analyzing other issue related to their.

1.6 SCOPE OF THE STUDY
This study examines the role played by effective business administration in achievement of organizational aims objective. It’s limited to cover the port-Harcourt zone, which is divided in two sector, they are the zonal effective of the Moscow. Road and the refinery of elema fields. It also raise some problem uncounted in the cruses of the study ad more solution to them which will improve the achievement of organizational objective of NNPC.

1.7 LIMITATION OF THE STUDY
In this research work, there is doubt that some problem war encounters which affected the progress of the research; it was difficult to get permission to be allowed to collected data from the corruption, several roads to get permission from the public relation office.
Some worker declined and other reluctant to discuss information needed with reason that is greatest their ethnic. Also there was problem of cost I managed to up date from different success . however most of the other problem were reduced by the presentation of my identifying card, letter of identification from my school my being friendly with them as well as explaining the aim of the research.

1.8 OPERATIONAL DEFINITION OF THE TERM
In order o avoid confusion in this work some basic terms on which our discussion are predicted are defined or given clarification as used in this work.
1. GOVERNMENT OWNED ENTERPRISES: this is the same as state enterprises. These are enterprises established and run by the government, according to Ukwu (1989:16) are the “the whole range of business in which government ha controlling interest.
2. ORGANIZATIONAL STRUCTURE: Mac Faland (1970:103) denied organizational structure as “the pattern of network of relationship between the various positions and the position bodies” he further maintain tat both formal and informal organization posses structure, the former being defined by executive discussion and the informal developing out of interactions and sentiment of particular individual comprising the organization .
3. EFFICIENCY: the degree of effectiveness with which something is done of the persons who does it . technically, it could also be defined a the ratio of the work done to the work needed.
4. EFFECTIVENESS: this refers to anything that moves or extends to move a person to course of action. Motivation release a stimulus which creates drives, which is in turn reformed by the offer of reward of kind or another.
5. MORALE: this refers to favourble attitude on the past of a member or member of group towards it’s goals and leadership. It is a social device for efficiently accomplishing some stated purposes through group means