Public Perception Towards Billboard Advertisement
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The objective of the study was to assess the relevance of billboards as a means of political information. The study aimed to investigate the impact of billboard advertisements on the public using the theoretical frameworks of individual difference theory and social relationships. A survey research method was employed as the research design, with questionnaires serving as the primary data collection instrument. The study focused on the population of Enugu North Metropolis, utilizing a judgmental sampling technique to determine the sample size.
The findings indicated that the public’s perception of billboards did not significantly influence their choice of candidates. Therefore, the researcher concluded that respondents viewed the electoral process as credible, but their perception of billboards did not affect their judgment
Title page
Certification page
Approval page iii
Dedication
Acknowledgements
Table of contents
Abstract
CHAPTER ONE: INTRODUCTION
1.1 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Introduction
2.2 Review of concepts
2.3 Review of related studies
2.4 Theoretical Framework
2.4 Summary of Literature review
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of study
3.4 Sampling technique/sample
3.5 Sampling Techniques
3.6 Description and Research Instrument
3.7 Reliability/validity of data Generating Instrument
3.8 Method of data collection
3.9 Method of data analysis
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
4.0 Introduction
4.1 Data Presentation
4.2 Data Analysis
4.3 Discussion of findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
References
Questionnaire
A 150–300 word synopsis of the main objectives, methods, findings, and conclusions of the Public Perception Towards Billboard Advertisement should be included in the abstract.
Every chapter, section, and subsection in the research work should be listed in the Table of Contents, including the page numbers that correspond to each one.
The background, research question or hypothesis, and objective or aim of the Public Perception Towards Billboard Advertisement should all be presented in the introduction, which is the first section.
A survey of previously conducted research on Public Perception Towards Billboard Advertisement should be included in the literature review, together with an overview of the main conclusions, a list of any gaps, and an introduction to the current study.
The conclusion part should address the implications of the study, provide an answer to the research question and summarize the key findings.
The reference of Public Perception Towards Billboard Advertisement, which should be formatted following a particular citation style (such as APA, MLA, or Chicago), is a list of all the sources cited in the title.
Other important sections of the Public Perception Towards Billboard Advertisement should include the Title page, Dedication, Acknowledgments, Methodology, Results, Discussion, Appendices, Glossary, or Abbreviations List where applicable.