Marketing Of Commercial Bank’s Services
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Commercial banks in Nigeria offer services such as cash deposit, agency services, and provide credit facilities like overdrafts and loans, which are central to their operations. Effectively carrying out these services requires the use of marketing strategies.
Marketing is a relatively new discipline in the Nigerian service industries, including banking, where its absence previously led to strained bank-customer relationships and a decline in service quality. Today, banks employ various marketing strategies such as promotional pricing, distribution channels, and product differentiation.
This study aims to assess the extent to which Nigerian banks have adopted these marketing strategies and their impact on banking habits among Nigerians. Data for this research was gathered from secondary sources, including comprehensive reviews of published and unpublished materials, journals, and other relevant sources.
Title page
Approval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of study
1.2 Statement of problem
1.3 Objective of study
1.4 Significance of study
1.5 Limitation of study
1.6 Definition of the terms.
CHAPTER TWO
2.1 THE LITERATURE REVIEW
CHAPTER THREE
RESEARCH DESIGN AND METHOLOGY
3.1 Source of data (secondary data only)
3.2 Locations of data
3.3 Method of data collection
CHAPTER FOUR
4.1 FINDINGS
CHAPTER FIVE
5.1 RECOMMENDATION
5.2 Conclusion
Bibliography
A 150–300 word synopsis of the main objectives, methods, findings, and conclusions of the Marketing Of Commercial Bank’s Services should be included in the abstract.
Every chapter, section, and subsection in the research work should be listed in the Table of Contents, including the page numbers that correspond to each one.
The background, research question or hypothesis, and objective or aim of the Marketing Of Commercial Bank’s Services should all be presented in the introduction, which is the first section.
A survey of previously conducted research on Marketing Of Commercial Bank’s Services should be included in the literature review, together with an overview of the main conclusions, a list of any gaps, and an introduction to the current study.
The conclusion part should address the implications of the study, provide an answer to the research question and summarize the key findings.
The reference of Marketing Of Commercial Bank’s Services, which should be formatted following a particular citation style (such as APA, MLA, or Chicago), is a list of all the sources cited in the title.
Other important sections of the Marketing Of Commercial Bank’s Services should include the Title page, Dedication, Acknowledgments, Methodology, Results, Discussion, Appendices, Glossary, or Abbreviations List where applicable.