Survey Of Roles And Performance Effectiveness Of Secretaries In Modern Communication Industries

INTRODUCTION
BACKGROUND OF THE STUDY
The name NTA means Nigeria Television Authority. The station has brought forth over thirty other television stations in different parts of Nigeria. It is headed by a general manager and six other managers who help in day to day running of business. Nigeria Television Authority being a very big family has some roles they play as a communication Industry and these include:
1. To inform, entertain and enlighten their audience, maintaining its leadership position in Television broadcasting
2. Enrich the life of Nigerians by influencing positively his social, cultural, economic, political and technological thinking through a wide choice of programmes; to mention but a few.
Nevertheless, the roles they play in communication Industry seem
to be carrying them away from giving their secretaries chana to contribute our play their roles effectively in the communication industry. They indulge in using their journalists and reporters for any information they need. Managers and staff in the communication industries have equally acquired the knowledge of the use of modern office equipments like computers, tapes, and disc for information recording and report writing thereby neglecting the roles of efficient and effective secretaries especially when it comes to profession and effective secretaries especially when it comes to profession.
Most of the employees in communication industries are mainly journalists, reporters/correspondent. And news casters with just a few copy typists. The few secretaries there are not always recognized let alone givng them ample opportunity to exhibit their initiatives. An investigation into Nigeria Television Authority proves that the secretaries there are not receiving adequate attention needed to motivate them and that when it comes to promotion, they are not promoted as and at when due; compared with their counterparts in other professions. The bitter part of it all is that they see people whom they academically occupying higher positions and secretaries find themselves subordinate to incompleted ones as their boss.
All these norm and problems faced by secretaries pushed the researcher into carrying out a survey of the roles and performance efficiency and effectively of secretaries in modern communication industries in Enugu Urban.

1.2 STATEMENT OF THE PROBLEM
In most offices today, objectives are difficult to realize. These in
most cases have been blamed on the secretaries who are the mirror of the executives.
To a large extent of their responsibility and thus limits the scope of their job to only typing documents which is always full of errors and taking dictations which they cannot even transcribe accurately.
In some communication industries, there exist communication break-down which results from poor relationship of the so-called secretaries some secretaries do not know how to answer, call, some do not know how to deliver messages and this hinders effective communication. The importance of adequate information management flow to employees in organization cannot be over emphasized.
The success of an industry to a large extent is determined by how objective are effectively realized. This in actual sense has to be done with the co-operation and efficiency of secretary.
In addition, some executive, also contribute to a number of pitfalls in communication industry. For instance, some of them do not allow their secretaries and employees to share in the organizational policies nor express their opinion on what they feel would help to achieve the industrial goals. In this case, the boss or executive may not see it as the right of secretary to play such roles.
The problem of this research project therefore is aimed at finding about the roles and performance efficiency and effectively of secretaries in communication industries since there has not been adequate literature written towards identifying these problems and how to curb them. The researcher views it pertinent to sought and investigate these problems and make proper recommendations and suggestions towards solving them.

1.3 PURPOSE PF THE STUDY
1. The main purpose of the study is to determine the roles and performance efficiency and effectively of secretaries in modern communication industries in Enugu Urban. Specifically the study is aimed at:
2. Finding out if secretaries are efficient and effective in performing the roles.
3. Finding out the problems they encounter performing those functions.
4. Determining if such roles enhances the operational success of the communication industries.
5. Recommending other ways improving operational efficiency and effectively of secretaries in those communication industries.

1.4 DELIMITATION OF THE STUDY
This study is delimited to the roles and performance efficiency
and effectivity of secretaries in modern communication industries in Enugu Urban.

1.5 SIGNIFICANCE OF THE STUDY
It is a fact that in some organizational setup, secretaries are
confused as to what exactly constitute their roles. This made the researcher to undertake the survey into the roles of secretaries in communication industries.
By identifying these problems, the study would help in creating
and motivating, co-operation and encouraging work environment for the secretary and other employees.
On the part of executive, it will enable them understand that there are benefits accruing to allowing their secretaries prform their duties and implement certain principles which will help in achieving organizational goa.
It will also portray to secretaries that they are the mirror image of the organization which calls for all round diligency and efficiency i.e approach, modesty in dressing and occupational excellence.
It will enable the organization appreciate a mutual understanding between the secretaries and the boss as this will enhance collective pursue of organizational goal.

1.6 ASSUMPTION OF THE STUDY
If this research is successfully carried out it will relieve the
executives of certain administrative responsibilities as they will delegate duties to their secretaries appropriately. Educational background of qualified secretaries which calls for their special need and importance in communication industries and offices at large.
It will also reveal to an extent the educational background of qualified secretaries which calls for their special need and importance in communication industrious and exercise caution in executing their duties as any deviation will mar the image of the organization in the business word.
This research will also show the communication industries that secretaries are indispensable and irreplaceable tool in the industry no matte the extent of technology evolution.
The research will also show the communication industries that secretaries are indispensable and irreplaceable tool in the industry no matter the extent of technology evolution.
The research will also boost the ego of secretaries among their professional counterparts instead of limiting them to only typing documents.
It will also explore the task ahead to the student secretaries, which make them serious in their training.

1.7 RESEARCH QUESTION
The following research questions were formulated to guide the study:
1. What roles do secretaries perform in modern communication industries in Enugu Urban?
2. How far are the secretaries efficient and effective in performing those function?
3. What problems do they encounter in performing those role?
4. How far do the roles increase productivity in those communication industries?
5. What recommendations are necessary for improved performance of secretaries in modern communication industries in Enugu Urban?

1.8 DEFINITION OF TERMS
ROLES
Duties for which persons are accountable for. The term can be equated with duty, activities or authorities. Roles refer to the mental and physical activities which must be performed to carry out a task or duty.
EFFICIENCY: This is the ability to produce the desired result.
SECRETARY
An employee who posses a mastery of office skills, who demonstrates the ability to assume responsibility without direct supervision, who exercises initiative and judgment and who make decision within the scope of assigned authority.