Sustenance Of Mass Media Industry The Critical Role Of Advertising
This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.
This work is in depth study into the role of advertising in the sustenance of Nigeria mass media industry. It is a five chapter work.
Chapter one is an introduction to the work, where as chapter two reviews related literature on the study chapter three is concerned with the research methodology while chapter four gives a summary of the entire work as well as conclusion and recommendation for further studies.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 The History Of The Media
1.3 Objectives Of The Study
1.4 Significance Of The Study
1.5 Statement Of Research Problem
1.6 Research Questions
1.7 Research Hypotheses
1.8 Definitions Of Terms
1.9 Assumptions
1.10 Limitations Of The Study
Chapter Two
2.0 Literature Review
2.1 Sources Of Literature
2.2 Theoretical Frame Work
2.3 The Print Media Problem
2.4 Print Media Break Even Means
2.5 Advertising, A Case Promotion Of The Print Media
2.6 Advertising And Press Freedom
2.7 Broadcast Media
2.8 Advantages Of Advertising In The Broadcast, Media
2.9 The Government Advertising And The Broadcast Media
2.10 Broadcast Media And Advertising Agencies Has It Been Sweet Romance
Chapter Three
3.0 Research Methodology
3.0 Introduction
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expects Results
Chapter Four
4.0 Data Analysis And Results
4.1 Data Analysis
4.2 Data Distribution And Analysis
Chapter Five
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References
Bibliography
Questionnaire
This “Sustenance Of Mass Media Industry The Critical Role Of Advertising” file contains 5 Chapters, 75 Pages and 8,703 Words.
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