Social Media Usage Among Undergraduates

(Case Study Of University Of Ilorin)

5 Chapters
|
77 Pages
|
14,292 Words

The use of social media by undergraduates cannot be overemphasized. Social media sites are online networking applications that is used for interactions by one, two or more people in a place or an organisation. The purpose of this study is to determine the usage of social media sites by undergraduate students in University of Ilorin and it is also to determine the extent to which social media influences the learning process of undergraduates’ students in University of Ilorin, it will also show the extent to which social media influences their communication skills and How they get relevant information from the social media. The study employed the use of structured questionnaire containing 18 items to elicit the responses of the sampled population of 150 undergraduate students in University of Ilorin, Nigeria. The data gathered from the questionnaire was subject to statistical analysis using frequency and mean for the data analysis.The findings from the analysis showed that the research questions were satisfactorily answered. The conclusions drawn from the study is that Social media has very positive influence on undergraduate learning process, Social media has very positive influence on undergraduate information acquisition, Social media has very positive influence on undergraduate communication skills.

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TITLE PAGE
DECLARATION
CERTIFICATION
DEDICATION
ACKNOWLEDGEMENT
TABLE OF CONTENT
LIST OF TABLE
ABSTRACT

CHAPTER ONE:
INTRODUCTION

BACKGROUND TO THE STUDY 1
STATEMENT OF THE PROBLEM 8
PURPOSE OF THE STUDY 9
RESEARCH QUESTIONS 10
SIGNIFICANCE OF THE STUDY 10
SCOPE OF THE STUDY 11
OPERATIONAL DEFINITION OF TERMS 12

CHAPTER TWO:
REVIEW OF RELATED LITERATURE

MEDIA SYSTEMS DEPENDENCY THEORY 14
SOCIAL MEDIA 16
CATEGORIES OF SOCIAL MEDIA 18
SOCIAL NETWORKING 22
DANGERS ASSOCIATED WITH USING SOCIAL MEDIA SITES 30
SOCIAL NETWORKING SITES COMMONLY USED BY STUDENTS 32
SOCIAL MEDIA- A TOOL FOR TEACHING AND LEARNING 36
CHALLENGES OF USING SOCIAL MEDIA 38
EMPIRICAL REVIEW 41
LITERATURE REVIEW 47

CHAPTER THREE:
RESEARCH METHODS

RESEARCH DESIGN 49
POPULATION SAMPLE AND SAMPLING TECHNIQUES 49
INSTRUMENTATION 50
PROCEDURE FOR DATA COLLECTION 51
METHOD OF DATA ANALYSIS 51

CHAPTER FOUR:
PRESENTATION OF RESULTS

ANSWERING RESEARCH QUESTIONS 52
SUMMARY OF FINDINGS 58

CHAPTER FIVE:
DISCUSSION, CONCLUSIONS AND RECOMMENDATIONS

DISCUSSION OF RESULTS 60
CONCLUSIONS 62
RECOMMENDATIONS 62
SUGGESTIONS FOR FURTHER STUDIES 63
REFERENCES 61
APPENDIX 66

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