Role Of Public Relations In Crisis Management
(A Case study of Union Bank Plc)
This Project examines Role of public relations in crisis management, a study of Union Bank Plc. Garden Avenue Enugu. To achieve this, the survey research method was adopted. The researcher uses the number of the population as the sample size; this is because the population is already small to reduce as we know that the purpose of sample size is to reduce the large number of population. Three research questions guided the study. Research findings showed that public relations play a vital role in crisis management. In view of these findings, the researcher recommended that every good organization must have public relations department, with well qualified staff and provide them with basic facilities to work with like security camera etc. The researcher suggested that Union Bank Plc. should imbibe public relations as a philosophy of management and all organization should be made to appreciate the place of public relations in the organization.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Research Problem
1.3 Objective of the Study
1.4 Research
1.5 Hypotheses
1.6 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Significant Terms
CHAPTER TWO
2.0 REVIEW OF LITERATURE
2.1 Sources of Literature
2.2 Review of Concepts
2.2.1: The Concept of Public Relations
2.2.2 Model of Public Relations Management
2.2.3 Concept of the Nature of Crisis
2.3 Review of Related Study
2.4 Theoretical
2.5 Summary of Literature Review
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Area of the Study
3.4 Population of Study
3.5 Sample Size
3.6 Instrument for data collection
3.7 Validity of data gathering instrument
3.8 Reliability of Instrument
3.9 Method of Data Collection
3.10 Method of Data Analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
Testing of Hypothesis
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
Questionnaire
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