Role Of Physical Distribution Function In Consumer Goods Marketing

(A Case Study Of 7up Bottling Company Aba)

5 Chapters
|
83 Pages
|
9,188 Words

This study is concerned with the analysis of physical Distribution function in consumer goods marketing with particular reference to 7up Bottling Company, Aba.
The researcher outlines the problems and development of physical distribution in study.
The introduction part gives a brief account of the meaning of physical distribution (general overview) the statement of problems: objective of the study, significance of the study, research question, hypothesis, scope of the study, limited of the study and operational definition of terms.
CHAPTER TWO-Review of related literature, CHAPTER THREE is devoted to methodology, CHAPTER FOUR shows the discussion of finding associated with the research work. The discussion on findings were made with a view to high lighting a sound basis for some possible solution.
CHAPTER FIVE witnessed the climax up by summarizing and concluding all findings by giving some recommendation.
I finalized by giving some recommendation which is in my mind. If adhere to could help improve the physical distribution function in consumer goods marketing.

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