Role Of Marketing Research In Enhancing Customer Service Level In The Power Industry
(A Case Study Of Study Of Power Holding Company Of Nigeria, Phcn)
Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations.
The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will assist their organisation to reveal how customers can better be served and treated.
One of the objectives of theis research work as related to PHCN is to find out if marketing research is of benefit to PHCN in particular and to public sector organisation in general.
Chapter one of this research works highlights on the meaning and scope of marketing research backed with the research problems, objectives of the study and definitions of terms.
Chapter two, experts and scholar opinions were sampled and reviewed as regards to the subject matter.
In chapter three of the research work looked at the research design and methodology used in approaching and solving the problem. The population size, sample size, the method of data collection and method of data analysis were also determined.
Chapter four oof this research work took us to the are of data presentation and analysis which involves the use of cables to illustrate findings from the distributed questionnaires involved, in the cause of this study.
Chapter five is all about the summary of findings, conclusions and bibliography, then the questionnaires
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose and Objectives of the study
1.4 Scope of the study
1.5 Research questions
1.6 Research Hypothesis
1.7 Significance of the study
1.8 Limitation of the study
1.9 Definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Historical background of PHCN
2.2 Reorganisation of PHCN into a Partial commercialization status
2.3 The evaluation/origin or marketing research
2.4 Marketing Research
2.5 Types of marketing research
2.6 The process of marketing research
2.7 Problems of marketing research as related to PHCN
2.8 Importance of marketing research to PHCN
CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 Research design
3.2 Sources of data
3.3 Population size
3.4 Sample size
3.5 Sample size determination
3.6 Method of data analysis
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Questionnaire distribution
4.2 Test of hypothesis
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS AND RECOMMENDATIONS AND CONCLUSION
5.2 Summary of findings
5.3 Conclusions
5.4 Recommendations
Bibliography
Questionnaires
This “Role Of Marketing Research In Enhancing Customer Service Level In The Power Industry” file contains 5 Chapters, 42 Pages and 4,755 Words.
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