Public Relations As Tool For Enhancing Consumer Satisfaction

(A Case Study Of Nigerian Airways)

5 Chapters
|
70 Pages
|
10,436 Words

In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.
The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support.
Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.

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Title Page
Approval Page
Dedication
Acknowledgement
Abstract

Chapter One
1.0 Introduction

1.1 History Of Nigeria Airways Enugu
1.2 Objectives Of Nigeria Airways
1.3 Statement Of Research Problems
1.4 Objectives Of The Study
1.5 Significant Of The Study
1.6 Research Hypothesis/Null Hypothesis
1.7 Conceptual And Operations Definitions
1.8 Assumptions
1.9 Limitation Of The Study

Chapter Two
2.1 Literature Review

2.2 The Place Of Public Relation In An Organization
2.3 Summary

Chapter Three:
3.0 Methodology

3.1 Research Method
3.2 Research Design
3.3 Population And Sample
3.4 Measuring Instrument
3.5 Method Of Data Analysis

Chapter Four
4.1 Data Analysis And Interpretation

4.2 Tests Of Hypothesis And Interpretations51

Chapter Five
5.1 Summary

5.2 Recommendations
Bibliography
Appendix

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