New Product Development As A Means For Achieving Marketing Objective In Company
(A Case Study Of Uniliver Nig Plc)
The central focus of the marketing system in any society is the satisfaction of human need for economic goods and services. The effectiveness and efficiency of the marketing system and indeed the entire economy may be measured by the extent to which the offer individuates and house holds the assortment of goods and service they need to support the lifestyle expectation of their member. Using uniliver (Nig) Plc Aba, as a case study this project reports on the extent to which the success of organizations is dependent upon their ability to develop consumer accepted/product/brand and services. Two different questionnaires, totally thirty six (36) on the whole were developed and administered randomly. The company under study has more junior staff than management staff the research set out to study only twenty six (26) Junior staff and ten (10) management staff by administering questionnaire with specific and standardized questions. The essence of studying the management and junior staff simultaneously was to compare their opinions on vital and critical issue.
Unfortunately, the researcher worked with thirty (20) questionnaires, because out of thirty six only 20 return their questionnaires and (15) were discarded for improper completion.
Analyzing the subject responses, it was found that the interaction between new products and marketing/corporate good was statistically significant. It was also found that the interaction between competitive and new product’s successes was statistically significant.
Finally, results oriented recommend action were suggested.
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Title Page
Cover Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE
1.0 Introduction 1
1.1 Background of Study 1-2
1.2 Research Question 3
1.3 Research Hypothesis 3-4
1.4 Scope and Limitation of Study 4-5
1.5 Significance of the Study 6
1.6 Definition of Terms 7
CHAPTER TWO
2.0 Review of Literature 8
2.1 Nature of new Product Development 8-1-0
2.2 Idea Generation 10-11
2.3 Screening of Idea 11-12
2.4 Summary of Review s
2.5 References
CHAPTER THREE
3.0 Research Design and Methodology
3.1 Area of Study and Population
3.2 The Sample Size and Techniques
3.3 Method of Data Collection
3.4 Method of Distribution Questionnaire
3.5 Description of Data Analysis
3.6 Testing Hypothesis
3.7 Reference
CHAPTER FOUR
4.0 Presentation and Analysis of Data
4.1 Introduction
4.2 Analysis of Research Questions
4.3 Testing of Hypothesis
4.4 Findings from Hypothesis Testing
CHAPTER FIVE
5.0 Summary of Research
5.1 Finding
5.2 Conclusion
5.3 Recommendation
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