Need For Efficient Physical Distribution In Marketing Of A Product
(A Case Study Of Nigeria Bottling Company Owerri Plant)
The distribution of goods is very important to continuous survival of any company. Nevertheless, only few firms attach considerable importance on how best their products should be made available to the market.
This study examines the various ways distribution will make a company’s product to get the final consumer and more over emphasized on the importance of distribution in a company.
In view of this, the researcher adopted both the primary and secondary information. While primary information gives fresh information vital to this research work and constitutes administrated questionnaires, personal interview and data from Nigeria Bottling company P.L.C. The secondary information is from library and review of related works and text.
Therefore, this study will tend to analysis the general distribution facilities and obstacles that are encountered by most manufacturing company. From the analysis, the recommendation made on the study would therefore help in the enhancing the efficiency of physical distribution in marketing of a product in firms in general, particularly Nigeria Bottling Company plc.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval Page
Dedication
Acknowledgment
Abstract
Table of Content
CHAPTER ONE
Introduction
1.1 Background of the Study
1.2 Statement of Problem
1.3 objective of the study
1.4 Significance of the Study
1.5 Research Question
1.6 Hypothesis
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Definition of Terms
CHAPTER TWO
Review of Literature
2.1 Definition and Meaning of Physical Distribution
2.2 Activities Involved in Physical Distribution
2.3 Management of Physical / Cost Trade Between Physical Distribution (sub-function)
2.4 Distribution Channels
2.5 Factors Affecting Choice of Distribution Channel
2.6 The Role of Insurance in Physical Distribution
2.7 Information System for Physical Distribution
2.8 Tackling the Problem of Cost Trade off Between Physical Distribution Sub-Function
2.9 Routing and Scheduling of Physical Distribution.
CHAPTER THREE
Research Methodology
3.1 Research Design
3.2 Questionnaire Design
3.3 Population
3.4 Sample Population
3.5 Source of Data
3.6 Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR
Presentation and Analysis of Data
4.1 Presentation of Data
4.2 Analysis of Data
4.3 Testing of Hypothesis
4.4 Discussions on Major Findings
CHAPTER FIVE
Summary, Recommendation and Conclusion
5.1 Summary of Study
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
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