Marketing Of Family Planning Services

(A Case Study Enugu Urban)

5 Chapters
|
97 Pages
|
12,328 Words

This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.
Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.
The research evaluated the effectiveness and efficient use of marketing communication tools in modifying couples attitude towards adoption of family planning concept. The study also investigated the extent of awareness created by parenthood federation Nigeria using marketing promo-tools as well as other socio-economic factors, which hinder the concept.
It went further to set out ways for both government and non-governmental organization to preach the message of family planning very well.
In the process of the research work some related materials were reviewed. These include, textbooks, handbill and journals on service marketing and family planning. This formed the secondary data for the study.
The primary data were collected through the use of questionnaire from respondents basically couples living together. They are the major consumers of the family planning services.
The data collected was presented, analyzed and interpreted as well testing the hypothesis. The data collected were tabulated into frequencies and percentages. Chi-square (x2) statistic was used to test the hypothesis.
It was found out that Planned Parenthood Federation of Nigeria has been able to create a considerable awareness through the use of marketing communication tools. Also it was discovered that other socio-economic factors such as cultural value and religious belief equally prevented adoption of the concept to some extent.
The research recommended massive education of the citizenry, establishment of mobile family planning unit in rural areas, integration of family planning as part of curricular, assistance from other social agencies. The study also suggests adequate government funding of the programme for effective and nation wide operation campaign

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Title Page
Approval Page
Dedication
Acknowledgment
Abstract
Table Of Contents

Chapter One:
1.0 Introduction

1.1 Background Of The Study
1.2 Statement Of Problem
1.3 Objective Of The Study
1.4 Statement Of Hypothesis
1.5 Significance Of The Study
1.6 Scope Of The Study
1.7 Definition Of Terms

Chapter Two:
2.0 Literature Review

2.1 What Is Family Planning?
2.2 Reasons For Family Planning
2.3 Various Methods Of Family Planning
2.4 Consumer Behaviour/Attitude
2.5 An Overview Of Marketing Services
2.6 Characteristics Of Services
2.7 Service Management In Non-Profit Organization

Chapter Three:
3.0 Research Methodology

3.1 Source Of Data
3.2 Population Of Data
3.3 Population Of Study
3.4 Sample Size Determination
3.5 Sampling Technique
3.6 Method Of Data Collection
3.7 Questionnaire Administration And Response Rate
3.8 Method Of Data Presentation And Analysis
3.9 Limitation Of The Study

Chapter Four:
4.0 Presentation, Analysis And Interpretation Of Data

4.1 Data Analysis And Interpretation.
4.2 Test Of Hypothesis

Chapter Five:
5.0 Summary Of Findings, Recommendation And Conclusion

5.1 Summaries Of Findings
5.2 Recommendation
5.3 Conclusion
Bibliography
Appendices

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