Marketing Acceptability Of Locally Made Cosmetic Products (Beauty Aids) In Nigeria
(A Case Study Of Some Selected Hair Dressing Salon In Obiagu)
In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention was focused on only female gender irrespective of their demographic specifications. The study did not cover the male genders.
From the analysis of data collected, it was obvious that user of cosmetic products preferred foreign manufactured product to locally made ones due to some reasons advanced. The result of the research showed that female in Obiagu Urban were fully aware of the locally made cosmetic products (79%) respondents but preferred fore achieve explosiveness, distinctiveness and egotism in their utility. They were attributing the rejection of locally made cosmetic to its price the respondents rented if high and not commensurate with its quality.
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Title Page
Approval Page
Dedication
Acknowledgement
Table Of Contents
List Of Table
Abstract
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of Study
1.4 Scope Of The Study
1.5 Research Question
1.6 Significance Of The Study
Chapter Two
Literature Review
2.1 Concept Of Marketing
2.2 Historical Development
2.3 Nature Of Cosmetic Product
2.4 Psychological Implications Of Product Decision
2.5 Buyers Behaviour And The Cosmetics Market
Chapter Three
3.1 Research Design
3.2 Area Of Study
3.3 Population Of Study
3.4 Sample And Sampling Procedure
3.5 Instrument For Data Collection
3.6 Validation Of Research Instrument
3.7 Reliability Of The Research Instrument
3.8 Method Of Administration Of Data Instrument
Chapter Four
4.0 Presentation And Analysis Of Data
4.1Summary Of Result/Finding
Chapter Five:
5.0 Discussion Of Results, Conclusion And Recommendations
5.1 Discussion Of Results
5.2 Conclusion
5.3 Implication Of Results
5.4 Recommendations
5.5 Suggestion Of Further Research
5.6 Limitations Of Study
References
Appendix
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