Importance Of Effective Distribution In A Manufacturing Company

(A Case Study Of Nigeria Brewery Plc, Aba Plant)

5 Chapters
|
90 Pages
|
10,830 Words

This project emphasize on the importance of effective distribution in a manufacturing company. A case study of Nigeria Brewery Plc, Aba plant.
The distribution of goods is very important for continuous survival of any company. Nevertheless only few firms attach considerable importance on how best their product should be made available to the market. This study examines the various ways distribution will make a company’s product to get to the final consumers.
Chapter one of this project reviewed the barground of the study, problems encountered by manufacturing company on distribution, objectives and scope of the study, research hypothesis, the significance and limitations of the study and definition of terms.
Chapter two contains the literature Review by defining distribution and its objectives, role of distribution, transportation, distribution channels and factors that effluences the choice of channels, the role of routing and scheduling in physical distribution, the importance of effective distribution, problems of distribution in Nigeria and ethical issues involving distribution.
The chapter three is all about the emphasis on research methods, research design, questionnaire design, sampling and selection of respondents. It also emphasized the method of data collection, source of data and method of analyzing these data for easy understanding.
Chapter four focus on the presentation of data collected and its analysis as well as the testing of the hypothesis and interpretation of the result.
Finally chapter five contains the summary of findings conclusion and recommendations.

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Title page
Certification/ Approval page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
11 Background of the study
1.2 Statement of the problems
1.3 Objectives of the study
1.4 Scope of the study
1.5 Research question
1.6 Research hypothesis
1.7 Significance of the study
1.8 Limitation of the study
1.9 Definition of terms

CHAPTER TWO
Literature review
2.0 Introduction
2.1 Definition of distribution
2.2 Objectives of distribution
2.3 Role of distribution in marketing
2.4 Transportation
2.4.1 Choice of transportation mode in physical distribution
2.5 Definition and types of distribution channels
2.51 Factors that effluences the choice of channel
2.5.2 Functions of distribution channels
2.6 The role of routing and scheduling in physical distribution
2.7 Importance of effective distribution in a manufacturing company
2.8 Problems of distribution in Nigeria

CHAPTER THREE
Research methodology
3.0 Introduction
3.1 Research design
3.2 Questionnaire design
3.3 Sources of data
3.4 Population and sampling method
3.5 Sample size
3.6 Instruments for data collection
3.7 Method of data analysis

CHAPTER FOUR
Presentation and analysis of data
4.0 Introduction
4.1 Data analysis
4.2 Discussion of major findings
4.3 Test of hypothesis
4.4 Decision rule

CHAPTER FIVE
5.0 Summary, conclusion and recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Questionnaire
References

 

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