Impact Of The New Products Developed In The Banking Industry
(A Case Study Of First Bank Plc Enugu State)
This research intends to study the Impact of the New Products Developed in the Banking Industry in Nigeria (1990-2003).
In this research work, the researcher chooses four of the products and measures the extent to which they have been able to satisfy the customers. The products selected are SMART CARD, INTERNATIONAL MONEY TRANSFER, EDUCATIONAL SCHEME, AND INTEGRATED BANKING NETWORK TRANSACTION.
Data for this research were collected through questionnaire and interviews by bank customers and the review of exiting literature on the topic using simple random procedure and the descriptive method of research. The data so collected were analyzed using the simple percentage and the formulated hypotheses were tested with chi-square (X2) method.
Some of the findings are the impact the new products can be measured in terms of accessibility, speed, timeliness, simplicity and reliability.
Customers who patronize the new products are majority those who want money transfer both locally and internationally. Customers clerived high level of satisfaction from the new products.
Inadequate infrastructural level in our banking industry and high cost of installing them contributed to the problems we might have with the new products.
Based on the findings, the following were recommended that banks should come together and establish a common data communication satellite to minimize contract problems.
A parallel organization that was supplying electricity in competition with NEPA should be allowed to evolve so that an efficient supply of electricity can be ensured.
Finally, since this study alone cannot be exhaustive of this vital subject, it is recommended for further studies.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
ii Title page
iii Approval page
iv Dedication
v Acknowledgment
vii Table of contents
ix Abstract
CHAPTER ONE
Introduction 1
1.1 Background Of The Study 1
1.2 Statement of the Problem 1
1.3 Objectives of the Study 2
1.4 Research Question 3
1.5 Research Hypothesis 4
1.6 Purpose of the Study 4
1.7 Significance of the Study 4
1.8 Rationale / Justification 5
1.9 Scope of the Study 6
1.10 Limitations of the Study 7
1.11 Delimitation of the Study 7
1.12 Assumption of the Study 8
1.13 Definition of Terms 8
1.14 Organization / Plan Development 10
References: 12
CHAPTER TWO
Literature Review 14
Theoretical Frame Work 14
2.1.0 New Product for Effective Banking Operation 14
2.1.1 The Nature of the New Products in the Banking Industry. 15
2.1.2 Information Technology 18
2.1.3 Globalization of banking Industry 20
2.1.4 The Concept of Universal Banking 21
2.1.5 Impact of the New Products in
the Nigeria Banking Industry. 23
2.1.6 Review of Other Related Completed 27
2.1.7 Summary and Justification 28
Reference: 29
CHAPTER THREE
3.0 Research Design and Methodology 31
3.1 Research Design 31
3.2 Area of Study 31
3.3 Research Population 31
3.4 Sampling Size Determination 32
3.5 Sampling Procedure 32
3.6 Sources of Data Used 32
3.7 Location of Data 33
3.8 Method of Data Collection 33
3.9 Method of Date Analysis 34
3.10 Statistical Tools for Analysis 34
Reference: 36
CHAPTER FOUR
Data Presentation and Analysis 37
4.1 Data Analysis and Interpretation 37
4.2 Questionnaire Presentation 37
4.3 Test of Hypothesis 48
4.4 Findings 52
CHAPTER FIVE
Summary of Finding and Recommendation and Conclusions 55
5.1 Summary of Findings 55
5.2 Recommendation and Conclusion 56
5.3 Conclusion 57
5.4 Suggestion for Further Research 58
Bibliography 59
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