Impact Of Television And Newspaper Advert In The Marketing Of Consumer Product
(A Case Study Of Enugu Metropolis)
This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.
To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staff. From responses gotten form the respondents, some get to know about a product through those tow medias, some don’t and others do not know how they know about the product.
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Contents
Title Page
Approval Page
Dedication
Acknowledgment
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Significance Of The Study
1.5 Formulation Of Hypothesis
1.6 Limitation Of The Study
1.7 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Meaning Of Marketing Promotional Mix
2.2 Objectives Of Advertisement
2.3 Components Of Marketing Promotional Mix
2.4 Measuring Advertising Effectiveness
2.5 Advertising
2.6 Sales Promotion
2.7 Personal Selling
2.8 Public Relation
2.8.1 Publicity
2.9 Budgeting For Advertising
2.10 Forms Of Advertising
Chapter Three
3.0 Research Methodology
3.1 Sources Of Data Collection
3.1.1 Method Of Data Collection
3.2 Population Of The Study
3.2.0 Determination Of Sample Size
3.2.1 Sampling Techniques
3.3 Research Instrument Used
3.4 Method Of Questionnaire Distribution
3.4.1 Method Of Data Analysis
3.5 Presentation, Analysis And Interpretation Of Data
3.6 Summary Of Findings, Recommendations And Conclusion
3.7 Summary Of Findings
3.8 Recommendation
3.9 Conclusion
Bibliography
Appendix
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