Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years
(A Survey Of Home In Four In Owerri Metropolis)
The major purpose of this study was to determine the impact of television advertising on purchase Behaviour of children between 10-15 years.
Television advertising is a highly ubiquitous and lively medium that can reach a mass audience at a time by emotion the television is the best used for broad exposure and product demonstration advertising and also where some identify is important.
However, the research work will be treated in five chapters.
Chapter one is the introduction of the work where the problems were identified six research questions and three hypotheses were stated to guide the work.
Chapter two involved the review of related literature quoting the various professionals ideas on the issue while my own perspective was also stated.
Chapter three involved the sources of data for the study the sample size and the statistical tool were used to analyzing the data.
Chapter four dealt with proper analysis of research question and hypothesis with percentage, frequency and hypothesis statistical tools.
Chapter five is the summary of the work the conclusion of findings from the data analysis in chapter four.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.0 Introduction
1.1 Background of the study
1.2 Statement of problems
1.3 bjective of study
1.4 Significance of the study
1.5 Research questions
1.6 Statement of hypothesis
1.7 Limitations of the study
1.8 Definition of terms
CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Advertising
2.3 Advertising objective
2.4 Qualities of advertising
2.5 Functions of advertising
2.6 Advertising media
2.7 Media strategy/ selection
2.8 Relationship between advertising and other promo Tools
2.9 Sales promotion
2.10 Categories of sales promotion
2.11 Major consumer promotion
2.12 Trade promotion
2.13 Form of trade promotion
2.14 Sales force promotion
2.15 Benefit of sales promotion
2.16 Public relation and publicity
2.17 Types of publicity
2.18 Qualities of publicity
2.19 Function of public relation and publicity
2.20 Personal selling
2.21 Quality of personal selling
2.22 The role of personal selling
2.24 Television advertising
2.25 Characteristics of television advertising
2.26 Limitation of television advertising
2.27 Cost of television advertising
2.28 Cost of per thousand
2.29 Gross rating points
2.30 Evaluation of television adverting effective 40
2.31 Consumer behavior
2.32 Influential factors behaviour
CHAPTER THREE
3.0 Methodology
3.1 Introduction
3.2 Research design
3.3 Questionnaires
3.4 Population and sample size
3.5 Sample techniques
3.6 Source of data
3.7 Data analysis method
CHAPTER FOUR
4.0 Presentation and analysis of data
4.1 Introduction
4.2 Presentation of data
4.3 Analysis of data
4.4 Test of hypothesis
CHAPTER FIVE
5.0 Introduction
5.1 Summary of findings
5.2 Conclusion
5.3 Recommendation
Appendix
Bibliography
Questionnaires
This “Impact Of Television Advertising On Purchase Behaviour Of Children Between The Ages Of 10-15 Years” file contains 5 Chapters, 90 Pages and 10,994 Words.
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