Impact Of Sales Promotion On The Purchasing Of Consumer Product
(A Case Study Of Unilever Brothers Nigeria Pie Aba)
This research work is centered on the impact of Sales promotion on the purchasing of consumer products in Nigeria with particular reference to Unilever Nigeria plc, Apapa. The research is aimed at finding out if a sales promotion activity has positive impact on the sales of the company products to find out if the role of companies product. In an attempt to achieve the objectives states above research samples the opinion of the respondents gotten through convenience sampling procedure the data gotten were analyzed through simple percentage. After the analysis, the following findings were made.
1. That Unilever Nigeria plc adopts sales promotion
2. That the organization needs the media to research customers
3. That sales promotion has a positive effect on The profit of the firm.
Based on the findings above, the following recommendations were made
1. That the organization should intensify unit’s soles promotional activities.
2. That the company should not neglect any promotion tool! activity because each of them has a part to plan in realizing the organization objectives.
3. The company should be innovative in nature meet up with the world modernization.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title page
Approval page
dedication
Acknowledgement
Abstract
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Research questions
1.5 Significance of the study
1.6 Scope of the study
1.7 Definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
21 Background information 4
2.2 Factors that contribute to the sales promotion
2.3 Sales promotion in Nigeria lever brother plc
2.4 Selecting the soles promotion tools
2.5 Developing the sales promotion programme
2.6 Pre- tasting the sales promotion programme
2.7 Implementing the sales promotion programme
2.8 Evaluating the soles promotion result
Reference
CHAPTER THREE
3.0 RESEARCH DESIGN AND METHODOLOGY
3.1 Area of coverage
3.2 Research design
3.3 Source of data
3.4 Population
3.5 determination of sample
3.6 Description of data analysis techniques
3.7 lImitation of the study
3.8 method of data analyses
CHAPTER FOUR
4.0 DATA PRESENTATION
4.1 Analysis of research
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS
and recommendation
5.1 Summary of finding
5.2 Conclusions
5.3 Recommendations
Bibliography
Appendix
Questionnaire
This “Impact Of Sales Promotion On The Purchasing Of Consumer Product” file contains 5 Chapters, 80 Pages and 10,027 Words.
The author of Impact Of Sales Promotion On The Purchasing Of Consumer Product is written at the front page of the downloaded file.
To download this Impact Of Sales Promotion On The Purchasing Of Consumer Product full file, click on “Download File” on top of this page and follow the next.