Impact Of Sales Persons On The Corporate Growth Potentials Of A Company
(A Case Study Of Seven Up Bottling Company Plc Enugu)
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.
Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.
Therefore, innovation, dynamism and efficiency vis-à-vis marketing are necessarily required as a means of not just surviving but also ensuring profitability and co-operate growth. The implementation of marketing strategies as well as successful co-operate performance of the sales force.
As a result this work sought to determine the implication of the effective performance of salespersons as an indicator of corporate growth potentials (a case study of 7 –up bottling company Plc) used questionnaire, design and tests of hypothesis. The hypothesis was tested based on the data collected and analyzed and the following findings were accepted.
The consumption pattern of 7-up drinks customers is dependent on the company sales persons performance.
The returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.
Consumers have favourable attitude toward 7 –up soft drinks.
Furthermore, conclusions and recommendations were made, the conclusions are:
– An average salesperson of 7-up bottling company is professionally unskilled.
– There is a direct relationship between a company’s growth sales potentials and profitability with sales force performance.
– The 7-up salespersons do not effective and intensively distribute their products.
– Consumers have favourable attitude towards 7-up drink
– The company should strive to increases it’s market share.
– There is a need to give proper training and orientation to the salespersons.
– 7-up bottling company should enhance it’s distribution network.
– It is hoped that if these recommendations are applied by the 7-up bottling company, the effectiveness of it’s salespersons will be enhanced.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Approval Page
Dedication
Acknowledgement
Ab Stract
Table Of Content
Chapter One
1.0 Background To The Study
1.1 Overview Of The Company
1.2 Objective Of The Study
1.3 Significance Of The Study
1.4 Limitation Of The Study
1.5 Hypothesis Formulation
1.6 Scope Of The Study
1.7 Definition Of Terms
Chapter Two
2.1 Literature Review
Chapter Three
3.0 Research Methodology
3.1 Design Of The Study
3.2 Population Of The Study
3.3 Sample Size
3.4 Sampling Techniques
3.5 Method Of Data Collection
3.6 Questionnaire Design
3.7 Treatment Of Data
Chapter Four
4.0 Analysis And Interpretation For Data
4.1 Analysis Of Data From The Management Staffs
4.2 Analysis Of Responses From Consumers
4.3 Test Of Hypothesis
4.4 Hypothesis 1
4.5 Hypothesis 2
4.6 Hypothesis 3
Chapter Five
5.0 Summary Of Findings. Conclusions And Recommendations
5.1 Conclusion
5.2 Recommendation
Bibliography
Appendix
Questionnaires
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