Impact Of Nigerian Television Authority (NTA) Enugu Commercials On Consumer Demand For Malta Guinness

(A case study of NTA, Enugu commercials)

5 Chapters
|
58 Pages
|
6,132 Words

This research work was aimed at finding the Impact of NTA Enugu Commercials on
Consumers Demand for Malta Guinness. The researcher made use of the survey design to
gather necessary information. Copies of questionnaire were administered and retrieved from
the respondent. The findings showed that NTA, Enugu commercials have impact on
consumers demand for Malta Guinness. Also commercials affect the choice of products in a
competitive market. The researcher made some recommendations based on the findings of the
research. That companies should endeavour to spend reasonable amount of money on
commercials, which would be regained through increased sales volume. Manufacturing
companies should also carry out more pre-advertising and post advertising researches so as to
determine effectiveness of the commercial made.

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Title page
Declaration
Certification
Dedication
Acknowledgements
Table of contents/figures
List of tables
Abstract

 

CHAPTER ONE:
1.0 INTRODUCTION

1.1 Background of the study
1.2 Statement of the problem
1.3 Objectives of the study
1.4 Research questions
1.5 Hypothesis
1.6 Scope and limitation of the study
1.7 Significance of the study
1.8 Operational definition of significant terms

CHAPTER TWO:
2.0 REVIEW OF LITERATURE

2.1 Introduction
2.2 Review of concepts
2.2.1 Nigerian Television Authority
2.2.2 The concept of television
2.2.3 The concept of consumer demand
2.2.4 The concept of Malta Guinness
2.3 Review of related studies
2.4 Theoretical framework
2.5 Summary

CHAPTER THREE:
3.0 RESEARCH METHOD

3.1 Introduction
3.2 Research design or Research technique
3.3 Population of study
3.4 Sampling technique/sample
3.5 Description of research instrument
3.6 Validity and reliability of data gathering instrument
3.7 Method of data collection
3.8 Method of data analyses

CHAPTER FOUR:
4.0 DATA PRESENTATION AND DISSCUSION OF FINDINGS

4.1 Introduction
4.2 Data presentation and analyses
4.3 Testing of hypothesis
4.4 Discussion of findings

CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction
5.2 Summary of findings
5.3 Conclusions
5.4 Recommendations
5.5 Suggestions for further studies
References
Appendix

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