Impact of Information Communication Technologies On Public Relations Practice
(A Study Of Mobile Telecommunication Network (Mtn) Enugu)
This study attempt to investigate the impact of information communication technologies on public Relation practices in Nigeria and the purpose of this study is to find out the extent which information and communication technology has positively affected public relations practices in Nigeria. The population of the entire cross-section of people in this research of the entire cross-section of people in this research consist of 2,700 respondents from Enugu South Local Government in Enugu State. Three research questions, each are focusing on the three main purpose of the study. The questionnaire were distributed into parts which the first part was based on the demographic characteristics of the respondents, the record on sex distribution, followed by age distribution, occupation and marital status distribution. This study was concluded with some recommendation based on the findings of this study, it will be interesting for researchers and communicators, the researchers therefore recommend that the rise of ICT in promoting their corporate image of organization should be pursued with the rise of ICT’s in promoting their corporate image of organization should be pursued with vigours training and re-training of person’s working in the public relation units of the various telecommunication industries should be as a matter of organizational policy. The researchers believe that ICT has gone a long way in helping the public relation practitioners for under coverage.
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Title page
Approval page
Certification
Dedication
Acknowledgment
Table of content
Abstract
CHAPTER 1:
INTRODUCTION
Background of the Study
Statement of Problem
Objective of the Study
Significance of the Study
Research Questions
Scope of the Study
Definition of Terms
CHAPTER II:
LITERATURE REVIEW
The Importance of Information and Communication
Technologies
Information Technology in Organization in Developing
Countries
Historical Development of MTN Nigeria
Application of Information and Communication Technology
in Public Relations
Introduction of Information and Communication Technology
Application to Modern Public Relation Management – 18
Information Technology and External Communication in
Media Relations
Information Technology and Internal Organization
Employee Communication
Information Technology: Issues Tracking and Crisis
Management
Summary of Literature Review
CHAPTER III:
RESEARCH METHOD
Research Design
Area of Study
Research Population
Research Sample
Sampling Techniques
Instrument of Data Collection
Method of Data Collection
CHAPTER IV:
DATA PRESENTATION AND ANALYSIS
CHAPTER V:
DISCUSSION OF FINDINGS, SUMMARY,
IMPLICATION, RECOMMENDATIONS AND
SUGGESTION FOR FURTHER STUDIES
Discussion of Findings
Conclusion
Recommendations
Limitations of the Study
References
Appendix
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