Impact Of Anambra Broadcasting Service Television (Abs) Business Link Programme On The Commercial Activities Of Awka Residents
(A Case study of ABS television business link programme)
In the dawn of this millennium where communication technologies have taken new and intriguing dimensions, television programmes have taken communication even to a much fascinating plane. The television has made it possible to receive and send information to and from far flung places with the speed of lightening. This study which centres on the effects of ABS television business link programme on the commercial activities of Awka residents at Awka metropolis examined the negative and positive effects of the television programme on the commercial activities of Awka residents. Research methodology used in gathering data and information for the study is questionnaire, presentation of data analysis, testing of hypotheses along with result discussions. The findings revealed that there is a high level of success by the ABS television business link in impacting the desired change in Awka residents and that Awka residents expose themselves to ABS television business link. It recommended that the Government should ensure that ABS television reach those who outside the state so that they can also benefit from it.
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Title Page
Certification
Declaration
Dedication
Acknowledgements
Table of Contents
Abstract
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Background of the Study
1.2 Statement of Research Problem
1.3 Objectives of the Study
1.4. Significance of the Study
1.5. Research Question
1.6. Research Hypotheses
1.7. Operational Definition of Terms
1.8. Assumptions of the Study
1.9. Delimitations of the Study
CHAPTER TWO:
2.0 LITERATURE REVIEW
2.1 Sources of Literature
2.2 Review of Relevant Literature
2.2.1 Review of Concepts
2.2.2 History of Television and its Development (African/Nigerian Experience
2.2.3 History of Anambra Broadcasting Service Television
2.2.4 Awka: An Overview
2.2.5 Effect of Television on Commercial Traders of Awka
2.2.6 Audience Media Perception
2.2.7 How ABS Television Business Link Programme Changes Attitudes and Opinions
2.3 Theoretical Framework
2.4 Summary of Literature Review
CHAPTER THREE:
3.0 METHODOLOGY
3.1. Research Design
3.2. Area of the Study
3.3. Population of the Study
3.4. Research Sampling Technique and Sample Size
3.5. Instrument for Data Collection
3.6. Validity of the Instrument
3.7. Method of Data Collection
3.8. Method of Data Analysis
CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS
4.1 Presentation and Analysis of Data
4.2 Test of Hypotheses
4.3. Discussion of Findings
CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary
5.2 Conclusion
5.3 Recommendations
References
Appendix I
Appendix II
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