Impact Of Advertising On The Marketing Of Global System For Mobile (GSM) Communication
(A Study Of Mtn Nigerian Communication Limited In Enugu State)
This study is to identify the impact of Advertising 0
on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited.
The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position both federal, state and local government level. Also to the business class they can now obtain and give information to one another any time they want it.
The successful implementation of the advertising will help to bridge the gap between the rich and the poor in terms of NITEL being the only source of telephone communication in Nigerian. It also intends to check the influences of advertising on purchasing habit of subscribers. To find out methods of budget allocation to advertising by MTN Nigeria Communication Limited. The effect of such influence, if any on sales in MTN Nigeria Communication Limited.
The major and promotion types adopted by MTN Advert enable companies to tell widespread but selected audience about their products or service in the word of their own choosing when and where they believe their subscribers are most likely to see them.
The simple act of advertising make an important statement about a company, that it has a product of services of which is provided that meets a particular need which it backs publicity with its name and reputation and that would be of vale to the subscriber and is prepared to compete for it.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
ii TITLE PAGE
iii APPROVAL PAGE
iv DEDICATION
v ACKNOWLEDGEMENT
vii ABSTRACT
ix TABLE OF CONTENT
CHAPTER ONE:
1.0 INTRODUCTION
1.1 Historical Background Of The Study
1.2 Statement Of The Research Problems
1.3 Objectives Of The Study
1.4 Significance Of The Study
1.5 Research Question
1.6 Research Hypothesis
1.7 Conceptual And Operational Definition
1.8 Limitation Of The Study
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Sources Of Literature
2.2 Review Of Literature
2.3 Summary Of Literature Review
CHAPTER THREE-
3.0 METHODOLOGY
3.1 Research Method
3.2 Research Design
3.3 Research Sample
3.4 Measuring Instrument
3.5 Data Collection
3.6 Data Analysis
3.7 Expected Result
CHAPTER FOUR-
4.0 Data Analysis And Result
4.1 Data Presentation And Analysis
4.2 Using Ch-Square To Test The Hypothesis
CHAPTER FIVE
5.1 Summary Of Findings
5.2 Conclusion
5.3 Recommendation
Bibliography
Questionnaire
This “Impact Of Advertising On The Marketing Of Global System For Mobile (GSM) Communication” file contains 5 Chapters, 74 Pages and 7,843 Words.
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