Evaluation Of Strategies Used In The Distribution Of Coca –Cola Product
(A Case Of Nigeria Bottling Company Owerri)
An evaluation of strategies used in distribution coco-cola is an important aspect of marketing. It domain is ensuring the availability of goods and services. So to find out those problems encountered in ensuring that products get to the right place, at the right, in the right quantities and right condition. The researcher dealt with an evaluation of strategies in distribution and it affect to the management on sale volume and investigation was created on Nigeria bottling company plc, Owerri makers of coca-cola, Fanta, Spirite, Krest, bitter lemon, Eva water. Etc. the rest of the companies’ products will be found in the subsequent chapters
In chapter one are introduction, statement of the problem, objective of the study. Scope of the study limitation of the study, significance and definition of terms hypothesis, in chapter two, related literature was reviewed which gave rise to a more balanced approach of the study, the population of the study cantered on the management and staff of N.B.C plc Owerri. The researchers’ data collection and the researcher personal observation. Research question was formulated and analysis in chapter four, with the use of chi-square and percentages. Based on the findings recommendation have made on the solution for correcting the incident of constant break down of sales truck, the emphasis on improvement of N.B.C order processing procedure and effective utilization of the order company’s material handling equipment etc. there is therefore the expression of hope that the implementation of recommendation of products to consumers.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE
1.0 Introduction
1.1 General Review
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Research Question
1.5 The Significance of the Study
1.6 Research Question
1.7 Hypothesis of the Study
1.8 Scope of the Study
1.9 Limitation of the Study
1.10 Definition of Terms
CHAPTER TWO
2.0 Literature Review
2.1 The Concept of Physical Distribution
2.2 Importance of Physical Distribution
2.3 Activities Involved in Physical Distribution
2.4 Organization of the Distribution System
2.5 What is a Strategy
2.6 Types of Distribution Channels
2.7 Distribution and Strategy
2.8 Strategy
2.9 Criteria Selecting Distribution Strategy
2.9.1 Competition
2.9.2 Distribution Centre
2.10 Evaluation of Distribution System
2.10.1 Distribution Problem in Nigeria
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Questionnaire Design
3.3 Sampling Selecting of Respondents
3.4 Sampling Size Determination
3.5 Method of Data Collection
3.6 Observation Techniques
3.6.1 Sources of Data
3.6.2 The Primary Data
3.7 Secondary Data
CHAPTER FOUR
4.0 Data Presentation and Analysis of Data
4.1 Introduction
4.2 Presentation and Analysis of Data
4.3 Findings from Distribution
4.4 Test of Hypothesis
4.5 Testing Method uses is the Chi-square
4.6 Decision Rule
4.7 Discussion on Major Findings
CHAPTER FIVE
5.0 Summary, Conclusion and Recommendation
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix I
Appendix II
This “Evaluation Of Strategies Used In The Distribution Of Coca –Cola Product” file contains 5 Chapters, 83 Pages and 11,335 Words.
The author of Evaluation Of Strategies Used In The Distribution Of Coca –Cola Product is written at the front page of the downloaded file.
To download this Evaluation Of Strategies Used In The Distribution Of Coca –Cola Product full file, click on “Download File” on top of this page and follow the next.