Electronic Media As An Effective Instrument For Cultural Propagation

Electronic media are media for information dissemination, which involve the use of electrical impulses like radio, television, and film/cinema.
Since electronic media reach millions of individuals daily and reflect societal values, these media have become targets for heavy scrutiny by researchers interpreted in determining the effects of cultural programmes on people.
This study is expected to un-envelope the positive and the negative effects of the cultural programme on people, and the impacts on television. Cultural programmes on the people. And finding other merits and demerits of foreign culture on people and the extent it has misbalanced our various existing cultural programme in the electronic media.
This study is believed to guide people in the way they live their lives, such as the way of dressing, speaking, eating, dancing and greeting etc. That is to say that its beneficial to society rather than one that will make them look or behave negatively in the society.
In the third world country like Nigeria, there is a perceived cultural imbalance, lukewarm attitude of this generation our culture especially not something to write-home about. The Western culture which include their way of dancing, greeting, dressing, eating, language etc, has eaten deep into the fabric of this society we see our own style on these to be inferior and the consequences of that, is telling serious in us.