Effectiveness Of Advertising On Organizations Profit Maximization
(A Case Study Of Some Selected Hotels In Enugu Urban)
This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go on with their businesses with or without advertising
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the statistics techniques. The result obtained indicated the effective advertising is a necessary stimulant of profit maximization in hotel business.
It also shows that the awareness level of hotel advertising by the public is low. The study was able to show that television remains the most fastest medium of hotel advertising, closely followed by Radio.
Finally with some recommendations proffered. The conclusion was also drawn based on the result of the findings.
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Title Page
Certification
Dedication
Acknowledgement
Abstract
List Of Tables
Table Of Contents
Chapter One
1.0 Background Of The Study
1.1 Introduction
1.2 Statement Of Problem
1.3 Objective Of The Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance Of The Study
1.7 Scope Of The Study
Chapter Two
2.0 Review Of Literature
2.1 Introduction
2.2 Summary Of The Review
Chapter Three
3.0 Research Design And Methodology
3.1 Sources Of Data
3.2 Sample Size
3.3 Sample Selection Techniques
3.4 Limitations Of The Study Of Data Analysis Techniques
Chapter Four
4.0 Data Presentation And Analysis
4.1 Questionnaire Distribution And Returns
4.2 Analysis Of Data
Chapter Five
5.0 Summary, Discussion, Recommendation And Conclusion
References
Bibliography
Appendix
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