Effective Communication Is A Vital Tool For Achieving Organizational Profitability
(A Case Study Of Nigerian Bottling Company, 9th Mile Corner, Enugu)
Many organization encounter various problems in communication within or outside the organization. Due to this fact, the researcher deemed it necessary to research into various commutation techniques system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational profitability.
The aims of this write up was actually to determine the adequacy of communication system in Nigerian Bottling Company and also the possible barriers, that would hinder the effectiveness of the system which in turn effects the organization profitability. In carrying out this research, rearview of related authors works were actual barriers, principle and importance of
Communication.
To ascertain the people opinion on the adequacy and the possible communication barriers, there would be no other way of determining the opinion of different individuals than through questionnaires, oral interview and observation.
From the questionnaire, presentation of analysis and interpretation of data were drawn. Showing that there were certain communication barriers that hinder organization profitability. Some recommendation were then deduced from the finding which the researcher feels that of management adopted it may improve effective communication system in Nigeria Bottling Company.
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TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF PROBLEMS
1.3 PURPOSE OF THE STUDY
1.4 RESEARCH QUESTION
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFANCE OF THE STUDY
1.7 SCOPE/DETIMITATION OF THE STUDY
1.8 LIMITATION OF THE STUDY
1.9 DEFINITION OF TERMS
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 HISTORICAL OVERVIEW
2.2 MEANING OF EFFECTIVE COMMUNICATION
2.3 TYPES OF COMMUNICATION
2.4 THE COMMUNICATION PROCESS
2.5 DIFFERENT BETWEEN COMMUNICATION
AND EFFECTIVE COMMUNICATION
2.6 METHODS / CHANNELS OF COMMUNICATION
2.7 BARRIES OF COMMUNICATION
2.8 PRINCIPLES OF EFFECTIVE COMMUNICATION
CHAPTER THREE
3.0 RESEARCH DESIGN AND METHODOLGY
3.1 INTRODUCTION
3.2 RESEARCH DESIGN METHODS
3.3 SOURCES OF DATA
3.4 METHODS OF DATA COLLECTION
3.5 POPULATION OF STUDY AND SAMPLE SIZE DETERMINATOR
3.6 SAMPLING TECHNIQUES / PROCEDURES
3.7 VALIDITION OF RELIABILITY OF MEASURING INSTRUMENT
3.8 METHOD OF DATA / STATISTICAL ANALYSIS
CHAPTER FOUR
4.0 DATA PRESENTATION AND ANALYSIS OF INTERPRETATION
4.1 BRIEF INTRODUCTION
4.2 PRESENTATION AND ANALYSIS OF DATA COLLECTED
4.3 TESTING OF HYPOTHESIS
4.4 SUMMARY OF RESULTS
CHAPTER FIVE
5.0 SUMMARY OF FINDINGS, CONLUSION AND RECOMMENDATION
5.1 SUMMARY OF FINDINGS
5.2 CONCLUSION
5.3 RECOMMENDATION
5.4 SUGGESTIONS FOR FURTHER RESEARCH
REFERENCES
APPENDIX
QUESTIONNAIRE
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