Effect Of Sales Promotion On The Marketing Of Consumer Goods
(A Case Study Of Nigeria Bottling Compny Plc Enugu)
This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion on sales and profit after campaign.
The method used in collecting data were primary and secondary.
Secondary data were collected form journals magazines newspaper and text books.
The analytical method was chi-square (x2) is reach significant testing conclusion on the effects of sales promotion on the marketing of consumer good in Nigeria sales promotion has been found to boost the profit margin of the industries.
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Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of table.
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of the problem
1.3 Purpose of the study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Significance of the study
1.7 Definition of terms
CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.1 Meaning of sales promotion
2.2 Objective of sales promotion
2.3 Types of sales promotion tools
2.4 Factors that contribute to sales promotion and increase in the sales of consumer good
2.5 Sales promotion activity in Nigeria since independence.
2.6 Effects of sales promotion on business profit
CHAPTER THREE
RESEARCH DESIGN AND METHODOLOGY
3.1 Research design
3.2 Area of the study
3.3 Population of the study
3.4 Sample size and procedure
3.5 Validation and reliability of the instrument
3.6 Method of data collection
3.7 Methods of analysis
3.8 Instrument for data collection
CHAPTER FOUR
PRESENTATION AND ANALYSIS OF DATA
4.1 Data presentation and analysis
4.2 Educational qualification of respondents
4.3 Occupation of respondents
4.4 Interest in financial/soft drinks
4.5 Reason for not drinking mineral soft drinks
4.6 Choice of brand
4.7 Interest in sales promotion
4.8 Effect of sales promotion on consumer demands
4.9 Reason for increase in the product during promotion
4.10 Impact of sales promotion on consumer goods
4.11 Rate of consumption in the arte of consumption after sales promotion campaign
4.12 Reasons for increase in the rate of consumption after sales promotion campaign
CHAPTER FIVE
DISCUSSION RECOMMENDATION AND CONCLUSION
5.1 Discussion of result/finding
5.2 Conclusion
5.3 Implication of research finding
5.4 Recommendation
5.5 Suggestion for further studies
Bibliography
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