Effect Of Pricing Strategies On The Purchasing Of Toilet Soaps

The main purpose of this study is to analyze the effect pricing strategies on the purchasing of toilet soaps in Enugu State. With special emphasis on toilet soaps made by Unilever Nigeria Plc.
The objectives of the study among others is:
To determine whether the pricing system of toilet soaps organization attract customers.
To find out the problems associated with the pricing system of Unilever Plc Organization. The researcher formulated four hypothesis and tested them using chi-square method of testing hypothesis. The researcher reviewed the relevant literature to the effect pricing strategies for toilet soaps product and Topman’s formula was used in determining the sample size for this study.
The population of the study were made up of relevant staff/management, distributions and customers of the toilet soaps.
The data analysed and interpreted shows the following:
That the strategies for toiler soaps after sales of their products.
That the pricing strategies used by toilet soaps industry lead to increase in profitability of companies.
Based on these findings, the researcher recommends the following:-
That the pricing strategies and policies should be changed as the situation in the market place changes that is pricing policies and strategies should be flexible to care for the various changes that takes in the environment. If these recommendations are followed toilets soaps manufacture will serve their customers better with improved profit.