Consumer Brand Preference In The Purchase Of Beverage

(A Case Study Of Enugu Metropolis)

5 Chapters
|
73 Pages
|
7,769 Words

The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis.
The objective of the study or research was:
i. To find out why the foreign processed brand is preferred and the problems militating against it.
ii. To ascertain why the less privilege go for the locally processed brands.
iii. To find out why people trade on the foreign brands in spite 0of the low prices of the local beverage.
iv. To find out the factors responsible for the poor processing of beverage by the local processors.
v. To find the possible situation on how to bridge the purchasing gap between the locally processed beverage and the foreign processed brand of beverage.

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Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table Of Content

Chapter One
1.1 Background Of The Study

1.2 Statement Of The Study
1.3 Purpose Of The Study
1.4 Scope Of The Study
1.5 Significance Of The Study
1.6 Research Questions
1.7 Definitions Of Terms

Chapter Two
2.1 Review Of Related Literature

2.2 The Definition And Concept Of Branding
2.3 The Significance Of Branding
2.4 Reasons For Effective Brand Preference
2.5 Consumer Behaviour In Relation To Brand
2.6 Preference Consumer Modeling

Chapter Three
3.0 Research Methodology

3.1 Sources Of Data
3.2 Population Of The Study
3.3 Sample Side Determination
3.4 Analysis And Interpretation Of Findings

Chapter Four
4.1 Summary Of Finding

4.2 Conclusion
4.3 Recommendation
Appendix
Bibliography

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