Challenges Of Managing Small Scale Business Enterprises In A Depressed Economy
(A Case Study Of Fast Food In Owerri Area, Imo State)
This research work was carried out to examine the challenges of managing small scale business enterprises in a depressed economy with particular reference to fast food sector. The choice of fast food as a study is informed by the fact that this sector has the capacity to create and generate employment opportunities in the Nigerian economy. Its primary objectives will be to identify and examine the major problems faced by fast food in Owerri, to find out how fast food business has been able to face the challenges and demand for its products/services in a depressed economy, also the contribution of fast food to the economic development of Imo State. The research will incorporate a study on conducted 135 employees of Mr. Biggs and Crunchies. The resultant data was analyzed by both percentage and chi-square (X2) test for significant vis-à-vis proposed hypothesis. The relative frequency percentage average will thus from the basis for suggestions that will help in solving the challenges of management small scale business enterprises.
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Title Page
Approval Page
Dedication
Acknowledgments
Abstract
Table of Contents
CHAPTER ONE
1.0 Introduction 1
1.1 Background of the study 1
1.2 Statement of the problem 4
1.3 Objective/ Purpose of the study 5
1.4 Research questions 6
1.5 Research hypothesis 7
1.6 Significance of the study 8
1.7 Scope of the study 9
1.8 Limitations of the study 9
1.9 Definitions of terms 11
CHAPTER TWO
2.0 Literature review 13
2.1 Introduction 13
2.2 Conceptual framework 13
2.3 Theoretical framework 17
2.4 Empirical framework 19
2.5 Researcher’s position 22
CHAPTER THREE
3.0 Research methodology 25
3.1 Introduction 25
3.2 Research design 26
3.3 Sources of data 26
3.4 Population and sample size determination 28
3.5 Sampling techniques 29
3.6 Instruments of data collection 29
3.7 Validity and reliability of measuring instrument 31
3.8 Method of data analysis 31
CHAPTER FOUR
4.0 Data Presentation and analysis 33
4.1 Presentation of data 33
4.2 Analysis of data 34
4.3 Test of hypothesis 42
4.4 Interpretation of result(s) 47
CHAPTER FIVE
5.0 Summary of findings, Conclusion and
Recommendations 48
5.1 Introduction 48
5.2 Summary of findings 49
5.3 Conclusion 50
5.4 Recommendations 51
Bibliography 55
Appendices 57-60
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