Audience Perception Of Female Models In Advertising Message

(A Case Study Of “Always Ultra”Commercials) In Enugu Metropolis)

5 Chapters
|
58 Pages
|
7,488 Words

This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive perception of female models with the aid of the “Always ultra” commercials they watch on their TV sets, after the findings, the researcher recommended that advertising regulatory bodies should scrutinize adverts properly before they are shown on TV.

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Title page
Approval page
Declaration page
Certification page
Dedication
Acknowledgements
Abstract

CHAPTER ONE:
1.0 INTRODUCTION

1.1 Background of the study
1.2 Brief history of “Always ultra” product
1.3 Statement of the problem
1.4 Objectives of the study
1.5 Research questions
1.6 Scope of study
1.7 Significance of the study
1.8 Operational definition of Terms

CHAPTER TWO:
2.0 LITERATURE REVIEW

2.1 Introduction
2.2 Review of concepts
2.2.1 The concept of advertising
2.2.2 The concept of audience perception of female models in advertising messages
2.2.3 “Always ultra” commercials and portrayal of female models
2.3 Review of related studies
2.4 Theoretical framework
2.5 Summary of Literature Review

CHAPTER THREE:
3.0 RESEARCH METHOD

3.1 Introduction
3.2 Research design
3.3 Area of study
3.4 Population of the study
3.5 Sampling technique and sample size
3.6 Description of research instrument
3.7 Validity of data gathering instrument
3.8 Method of data collection
3.9 Method of data analysis

CHAPTER FOUR:
4.0 DATA PRESENTATION AND ANALYSIS

4.1 Introduction
4.2 Data presentation an analysis
4.3 Discussion of findings

CHAPTER FIVE:
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestion for further studies
References
Appendices

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