Audience Perception Of Africa Independent Television (AIT) Coverage Of Political News Programmes
(A Case Study Enugu metropolis)
The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were performed using, frequency distribution, percentages, and tables. A total of 400 copies of the questionnaire were distributed. The number of retrieved questionnaire was 280, representing 70% response rate. Results showed that audience attach importance to the status and pedigree of African Independent Television (AIT) hence influences their perception and believes and in the way they react to certain issues of life and act as a watchdog over the government. Finally the survey revealed that African Independent Television (AIT) political news coverage is of good quality, timely, precise and detailed political news programs. The researcher recommends that since the primary purpose of the media is to inform the public then media houses should ensure that contents of their news are absolutely free from bias, factual and relevant to the larger society.
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Title Page
Dedication
Acknowledgements
Table of Contents
List of Tables
Abstract
Table Of Content
CHAPTER ONE
1.0 INTRODUCTION
1.1 Background of the study
1.2 Statement of the research problem.
1.3 Objectives of the study
1.4 Research questions
1.5 Significance of study.
1.6 Scope of the Study
1.7 Operational definition of terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 1ntroduction
2.2 Review of Related Literatures
2.2.1 Politics and the role of media
2.2.2 Audience perceptions of political news coverage on televisions and other media
2.2.3 Credibility of Political News Coverage on Television
2.3 AIT Coverage of Political News in Enugu State
2.4 Theoretical framework: Agenda-setting theory
2.5 Summary of literature review
CHAPTER THREE
3.0 METHODOLOGY
3.1 Introduction
3.2 Research design
3.3 Population of the study
3.4 Sampling Size /Sampling Technique
3.5 Description of Research Instrument
3.6 Validity of data gathering Instrument
3.7 Method of Data Collection
3.8 Method of data Analysis
3.9 Limitation of the study.
CHAPTER FOUR
4.0 DATE PRESENTATION AND ANALYSIS
4.1 Introduction
4. 2 Data analyses and Interpretation
4.3 Discussion of findings
CHAPTER FIVE
5.0 SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendations
5.5 Suggestions for Further Studies
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