Assessment Of Marketing Strategies Adopted By Fast Food Firms

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
Introduction
1.1 General Overview
1.2 Statement of Problem
1.3 Objective of the Study
1.4 Significance of the Study
1.5 Research Questions
1.6 Statement of Hypothesis
1.7 Scope of the Study
1.8 Limitation of the Study
1.9 Operational Definition of Terms

CHAPTER TWO
Review of Related Literature
2.1 Introduction
2.2 Historical Background
2.3 Variants of Fast Food
2.4 Origin of Past Food
2.5 Fast Food and the Business Environment
2.6 Fast Food Marketing Management
2.6.1 Product
2.6.2 Pricing
2.6.3 Promotion
2.6.4 Place
2.7 Problems with Fast Food Marketing

CHAPTER THREE
Research Methodology
3.1 Research Design
3.2 Questionnaire Design
3.3 Population/Sample Selection
3.4 Sources of Data
3.4.1 Primary Source
3.4.2 Secondary Source
3.5 Data Collection Technique
3.5.1 The Survey
3.5.2 The Observation
3.6 Method of Data Analysis

CHAPTER FOUR
Data Presentation and Analysis 
4.1 Data Presentation
4.2 Data Analysis
4.3 Testing of Hypothesis
4.4 Decision Rule
4.5 Discussion on major Findings of the Study

CHAPTER FIVE
Summary, Conclusion and Recommendation –
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
Bibliography
Appendix