Appraisal Of The Role Of Purchasing Function In New Product Development
(A Case Study Of Nigerian Bottling Company Owerri)
Based upon the finding of my study, an appraisal of the role of purchasing function in new product development as in Nigeria bottling company, owerri imo state, purchasing function is solely very essential to the organizational cycle as a whole. This can be attributed mainly to their ability to perform greatly with the 4 p’s of purchasing.
Thus, management recognizing purchasing function in the aspect holds them in high esteem. This study was therefore very significant, as it would highlight the much needed information on new product development and the steps involved. It also emphasis in the process or stages of new product development. This discovered to the various challenges posed by new product to management especially as it concerns Nigeria bottling company. The researcher was able to state through the funds the various in which firms normally wants to develop new products, and this as well trail to product modification and sources.
Though, the research and management were able to deliberate on why some company’s lack product planning agenda.
Owning to the nature of this researcher study, I adopted a descriptive research (survey) designed and use personal interviews, questionnaires, reviews of existing documents and text books to gather the data that was needed for my study of this project. The study indicate that measuring instrument used were valid and reliable.
The population was analyzed using mathematical percentage and the hypothesis was tested using a statistical tool, the chi-square (x2) test, which is a non-parametric, observed set of data, filled and expected test.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Acknowledgement
Dedication
Abstract
Table of Content
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objective Of The Study.
1.4 Significance Of The Study
1.5 Research Questions
1.6 Statement Of Hypothesis
1.7 Scope/ Delimitation Of The Study
1.8 Limitation Of The Study
1.9 Definition Of Terms
Chapter Two
2.0 Review Of Related Literature
2.1 Introduction
2.2.1 The New Product Development Terms
2.2.2 The Need For Product Planning In New Product Development.
2.2.3 Factors To Be Considered In Product Planning
2.3 Stages Or Process Of New Product Development
2.3.2 Reasons For New Product Development
2.4 Roles Of Purchasing Function In New Product Development.
2.5 Value/Qualities Of Product Innovative
2.6 Product Modifications
2.6.1 Way Of Modifying Existing Products;
2.6.3 Reasons For Product Modification
2.6.3 Sources Of Product Modification;
Chapter Three
3.0 Research Design And Methodology
3.1 Introduction
3.2 Research Design
3.3 Sources/Method Of Data Collection:
3.3.1 Primary Source:
3.3.2 Secondary Source:
3.4 Population And Sample Size:
3.5 Sample Technique
3.5.1 Survey Method:
3.5.2 Observation
3.6 Validity And Reliability Of Measuring Instrument
3.7 Method Of Data Analysis.
Chapter Four
4.0 The Presentation And Analysis Of Data And Test Of Hypothesis
4.1 Introduction
4.2 Presentation And Analysis Of Data
4.3 Analysis Of Data
4.4 Test Of Hypothesis
4.5 Interpretation Of Result Hypothesis 1
Chapter Five
5.0 Summary, Conclusion And Recommendations:
5.1 Introduction
5.2 Summary Of Findings
5.3 Conclusion
5.4 Recommendations
References
Appendix
Questionnaire
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