Appraisal Of The Impact Of Personal Selling In The Marketing Of Industrial Products
(A Case Study Of Alex Alluminium Extrusion Industries Inyishi)
This study seeks to an appraisal of the impact of personal selling in the marketing of industrial products can be used to achieved customers services with special reference
to Alex Aluminium Extrusion industries ITD Inyishi in Ikeduru.
Some related literatures were reviewed like the origin of Alex Aluminium Extrusion industries, major steps in an appraisal of impact of personal selling in the market of industrial products recruiting and selecting sales people, training of sales people increased relevance of personal selling in the marketing of industrial product
The Alex Aluminium has a staff population of 65 and consumer (2000) the marketing department were selected for sample size for staff 20. Sample size for consumer 344 the total questionnaire distributed 346 and 271 were collected.
The presentation of analysis and interpretation of data was made using percentage and chi-square statistical method is use in testing the hypothesis. It was ascertained that personal selling has helped Alex Aluminium Extrusion industries to achieve increase in productivity, increase market share and bring about good customer relation.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Approval Page
Dedication
Acknowledgement
Table Of Contents
Abstract
Chapter One
1.0 Introduction
1.2 Statement Of Problem
1.3 Objective Of The Study
1.4 Scope Of The Study
1.5 Research Questions
1.6 Research Hypothesis
1.7 Significance Of The Study
1.8 Limitation Of The Study
1.9 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Definition Of Personal Selling For Industrial Products
2.2 Conditions For Use Of Personal Selling For Industrial Products
2.3 Approach For Use Of Personal Selling In Marketing Industrial Product
2.4 The Role Of The Sales Force
2.5 Managing The Sales Force
2.6 Recruiting And Selecting Sales People
2.7 Training Sales People
2.8 Compensation Of Sales People
2.9 Evaluation Of Salesmen
2.10 Personal Selling Processes
2.11 Industrial Products
References
Chapter Three
3.1 Research Methodology
3.2 Sources Of Data
3.3 Population Of The Study
3.4 Sampling Techniques
3.5 Determination Of Sample Size
3.6 Questionnaire Distribution/Method
3.7 Method Of Data Analysis
Chapter Four
4.0 Presentation, Analysis And Interpretation Of Data
4.1 Analysis Of Data
4.2 Test Of Hypothesis
Chapter Five
5.0 Summary, Conclusion And Recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
This “Appraisal Of The Impact Of Personal Selling In The Marketing Of Industrial Products” file contains 5 Chapters, 71 Pages and 10,681 Words.
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