Appraisal Of The Effect Of Advertising On Customers Patronage In The Fast Food Industry
(A Case Study Of Mr Biggs Owerri)
This research study is generally intended to apprise the effect of advertising on customers patronage in the fast food industry.
Based on the above purpose, some literatures relating to this research were reviewed. However, more concise and comprehensive information were gathered through primary and secondary data, which help to elaborate more on this project topic.
The population of the study comprises of the top management staff of the four branches of Mr. Bigg’s in Owerri. The unit of analysis was minimal and as such, the whole population was adopted.
Following the hypothesis tested, the findings were that advertising has a significant effect on the customers patronage of a product. The findings also revealed that there is significant relationship between advertising carried out and the degree of customers patronage.
Conclusively, based on the findings, the following recommendations were made, that advertisers should know when best to advertise in order to reach out to the particular group of customers that will need the message. Again that advertising should be left in the hands of better and qualified agencies that are in a good position to produce better and quality advertising. Furthermore, a proper analysis of the target market should be considered for effective advertising. All these will make advertisement indispensable.
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Title Page
Approval Page
Cover Page
Dedication
Acknowledgement
Abstract
Table Of Contents
Chapter One
1.0 Introduction
1.1 Background Of The Study
1.2 Statement Of The Problem
1.3 Objectives Of The Study
1.4 Research Questions
1.5 Statement Of The Hypothesis
1.6 Significance Of The Study
1.7 Scope Of The Study
1.8 Limitations Of The Study
1.9 Definition Of Terms
Chapter Two
2.0 Literature Review
2.1 Introduction
2.2 Media Selection
2.3 Brief History Of The Evolution Of Advertising
2.4 The Role Of Advertising
2.5 Distinctive Qualities Of Advertising
2.6 Reasons For Advertising
2.7 Objectives Of Advertising
2.8 Effect Of Advertising
2.9 Measuring Advertising Results
2.10 Attributes Of A Good Advertising Copy
2.11 Statutory Control Of Advertising
2.12 Advertising Ethics
Reference
Chapter Three
3.0 Research Design And Methodology
3.1 Introduction
3.2 Research Design
3.3 Population And Sample Size
3.4 Sources / Methods Of Data Collection
3.5 Sampling Technique
3.6 Validity And Reliability Of Measuring Instrument
3.7 Method Of Data Analysis
Chapter Four
4.0 Presentations And Analysis Of Data
4.1 Introduction
4.2 Presentation Of Data
4.3 Analysis Of Data
4.4 Test Of Hypothesis
4.5 Interpretation Of Results
Chapter Five
5.0 Summary, Conclusion And Recommendations
5.1 Introduction
5.2 Summary Of Findings
5.3 Conclusion
5.4 Recommendation
References
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