Application Of Public Relations Strategy In Banking Sector
(A Case Study Of UBA Bank Plc)
1. THE RESEARCH TOPIC
THE APPLICATION OF PUBLIC RELATION STRATEGY IN BANKING SECTOR (A CASE STUDY OF UBA BANK OKPARA AVENUE)
2. OBJECTIVE OF STUDY
a. to know how the public relation programmes of UBA is able to win public (customer and posterities buyers) good will and confidence for the organisation )
b. to know whether the head of public relation department belongs to the management.
c. whether the unabank has a poor public relation image.
3. SIGNIFICANCE OF STUDY
a, it is very important for an organisation to takes a critical look into its operation to feel the pulse of it its various publics.
B an organization should monitor and possibly diagnose public opinion . to do this effectively, the public relation department of such as organisation by nature of its work is assigned to do it.
C sources of data : is the primary and secondary data
Primary data being the original data and secondary being the already use ones.
D method of data collection / research instrument in order to collect relevant data from the respondent, the research used questionnaire and interview guide as his research instruments.
E method of data analysis
After all the relevant data were collected, the researcher used table, percentages and chi-square in testing the hypothesis.
F scope of study: the scope o this study in UBA okpara Avenue
G plan for literature review
The researcher ere will conduct library research on text books journal, magazines other publication related topic to the one under study.
NOTE: Preview the following Table of Content before you download the full content. WYSIWYG – What You See Is What You Get.
Title Page
Approval Page
Dedication
Acknowledgement
Table Of Content
Chapter One
1.0 Introduction
1.1 Back Ground Of The Study
1.2 Commercial Banking In Nigeria
1.3 Origin And History Of Ubabank Limited
1.4 Statement Of Problem
1.5 Objective Of The Study
1.6 Significance Of The Study
1.7 Scope And Delimitation Of The Study
1.8 Research Of Hypothesis
Chapter Two
2.0 Literature Review
2.1 Meaning Of Public Relation
2.2 Theoretical Foundation Of Public Relation
2.3 Elements Of Public Relation
2.4 Public Relation As A Management Function
2.5 Public Relation As A Philosophy
2.6 The Role Of Public Relation In The Planking Sector
2.7 Public Relation As A Tool For Stimulating The Growth Of The Bank
2.8 Functions Of Public Relations Practice
2.9 Step In Strategies Public Relations Practice
2.10 Public Relation Public
2.11 Public Relation Strategies (Tools) For Improving Banking Sectors Port For
Chapter Three
3.1 Research Methodology
3.2 Sources Of Data
3.3 Population Of The Study
3.4 Sample Size Determination
3.5 Sampling Techniques
3.6 Research Instrument Used
3.7 Protesting Of Research Instrument
3.8 Questionnaire Administration And Response
3.9 Method Of Data Presentation And Analysis
3.10 Limitation Of The Study
Chapter Four
4.0 Data Presentation And Analysis
Chapter Five
5.0 Findings, Recommendation And Conclusion
5.1 Findings
5.2 Recommendations
5.3 Conclusion
5.4 Suggested Area Of Future Research
Bibliography
Appendix
This “Application Of Public Relations Strategy In Banking Sector” file contains 5 Chapters, 111 Pages and 13,816 Words.
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