Application Of Marketing Concept In Service Industry

This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services.
To carry out he research work some of the find out the problem faced by the from in marketing their service.
– t ascertain the possibility of applying the marketing concept in service marketing.
– To recommend efficient and effective ways of marketing lawn dry and dry cleaning service.
– Four hypothesis were formulated data were sourced using questionnaire. Extensive literature review on past work text books, on the area of study were carried out. Top man‘s formula was used to determine the sample size of the customer while a census of the staff was carried out.
The data collected were presented on statistical table analysed and interpreted while chi- square. Based on the analysis the following finding is lack of proper integration that there is lack of proper integration of the marketing concept in the firm.
That most customers chose their cleaning firm because of their service efficiency and I prompt delivery rather than n location.
The firm’s in ability to meet customer’s service needs / requirements through adequate provision of enough collection centre and patrol vans is contributory to customers use of direct visit to firm approach. It therefore deports tack of well panned and good distribution service
Conclusively, this has shown enough that there exist adequate demand for law dry and dry cleaning service which is capable of sustaining cleaning firms and enhancing their growth, his latent demand can only be stimulated into effective demand by the use of appropriate marketing and management strategies.