Role Of Purchasing In Production

1.0 INTRODUCTION
The fundamental goal of every business organization is profitability and survivability business environment is very dynastic and unpredictable hence the business manager tries to adopt and adjust to their changes so as to provide insulation against some unforeseen situation product modification is the future of any business and without a continuous of new product such state may die prematurely. According to Oxford advances dictionary to modify means to make changes by introducing new ideas method etc.
Modification can be seen as a process of developing and introducing uniqueness in an existing way of doing things process or services.
The theory of practices of innovation is not a new concept, history records that a man like creatures was seen in Africa some tools for most of the activities. This creative which later to be referred to as homoliablic (man manipulate tool) was an accomplished tools and needed out stone modification has become a strategic tools and a door that leads from failure to success. Necessity they say is the mother of invention the depressed situation of the Nigeria economy and the harsh marketing environment therein has made it imperative for finals to innovate or ferish now product are the future of any business and without a continues flove of them the marketing system will die.
Norman (1987) defined innovation as the introduction of new though policies, products, markets, distribution, merchandising, or other deliberate changes giving that all thing be equal all product have life cycle which dictates that at some point there usefulness will define Reword et al (1977) defined product modification as the process of fitting the proposed product to the requirements and opportunities of the market, innovation is characterized by danger risk may be wasting and human resources with achieving now. The uncertainty arises as the whether the modification the success of a state in new product development require among other things the establishment of effective organization for managing the planning and execution of the process.

1.1 BACKGROUND OF THE STUDY
Umuahia main market was incorporated on 16th November 1946, under the state ordinance in 1990 when the state and accord matter act care into force, the name of the state was charged to Umuahia main market. The principle activities of state in the breading and marketing of larger bear, stout, non-alcoholic malt drink, the beverage of soft drinks. The brewery product market recorded as second year of consecutive decline with a 14% growth over 1998. after the growth came from continued price stability sequel to the removal of exercise duty on burced product 1999 as well as an increased laves of socialization due to reduced intention that come with the addent of curvive. Strong and innovation marketing support for all brands during the year always with the very enterprise divcer customers services strategies.

1.2 STATEMENT OF PROBLEM
Giving the rapid changes in taste, technology and competition is become risky for a state reply on its existing products. This is because customers taste and preference are dynamic consumers need and expect new and improved product. Again technology is both creator and a retainer of values it gradually arises an old product and usher in a new one in the same vain, the role of purchasing on the impact of competition can be adversely unfavourable to a from if it fails to pay adequate attention to it companies may launch a new product today and tomorrow discover that rival firms have flooded the market with similar products satisfying the same needs. The basis aim of a business organization is to constantly customers in the face of all these constraints by coming up with new products and ideas. Hence, the statement of the problem with which this study is concerned is the role of purchasing on the impact of product modification on the growth of a firm.

1.3 PURPOSE OF THE STUDY
To determine the reasons for the introduction of a star bear and malting drink to determine the profitability of a star bear and malting drink to find out if modification induces substance buying response from customers how then promotion.
To identify whether there is a significant difference between the sales revenue of a product before and after if has been modified.

1.4 SIGNIFICANCE OF THE STUDY
A five is committed to innovation or adding new product to his product lines by virtue of a new demand of the market in spite of the risk attendant on venture products have life cycles. They pass through periods of growth mating and decline. A success oriented from constancy examines the product line in order to know when new or modified products are require to replace declining ones on the other hand, most produces in Nigeria have failed to sea product modification as a competitive strategy. The importance. This work is that in trying to investigate the impact of product. Modification will be thought to the awareness of marketing system, efficiency of business organization and entrance the quality of life and also help in the growth of a firm.

1.5 LIMITATION OF THE STUDY
The major limitation or constraints stated the writing of this work. The effort to collect all the needed data or information from management was not easy because of the official protocols and organizational bureaucracy the inability of the management and staff to disclose their states records affected this research study. Also some customers and deader out of more ignorance refused to answer to certain relevance question administered to them also the application of the finding of this study will be limited as a result of its scope.

1.6 DEFINITION OF TERMS
Consumers: A person who buys goods or uses services.
Modification: The development and spread new ideas and products.
Marketing: Is the behaviour science that seats to explain exchange relationships.
Marketing concept: This is the central focus of marketing activities where firm discourse what are the needs and wants of the consumers and tailors its activities towards providing them to satisfy their desires.
Product: Anything that can be effect to a market for attention, acquisition, use or consumption that might satisfy a want or need.
Research: A systematic and objective search an attempt to five chapters. Chapter one covers the literature review, chapter three deals with the data presentation analysis while chapter five covers the summary of the ie search findings, recommendations and conclusion the non-consumer, consumer this is the group that is the difficult to be interested in any thing new product, modernized or new product can satisfy a larger percentage of the customers patronage for the product and sustains it overtime. There is a maximum which says that a satisfied consumer is an assumed market.